Senior Marketing Director

1 month ago

Charlotte, United States Discovery Senior Living Full time
Job DescriptionJob Description

Florida is our preferred location, but we will consider candidates in the southeast if they are near a major airport.

About Discovery Senior Living

Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing,developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities. With over 250 communities in nearly 40 states, and 15,000 dedicated employees, Discovery Senior Living, with multiplenational brands, is one the largest and fastest growing senior living companies in the United States. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We’re a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable,enriching residential environments.

Discovery Senior Living is hiring a Senior Director of Marketing to help support our growth.

This collaborative position will lead marketing and brand strategy for national and regional brands across multiple operating companies in the Eastern US. This includes developing and executing quarterly/annual community marketing strategies to drive lead generation, conducting channel analysis, tracking results and reporting on ROI. The Senior Director of Marketing will also manage investor relations, budget management and development, providing monthly performance recaps, and maintaining a deep understanding of the competitive landscape and sales objections. Additionally, they will partner with STAT Marketing to develop creative and the Digital Support Team to convey digital strategies for community websites, advertising, email communications, and lead generation/lead conversion and reputation management platforms. The Senior Director of Marketing will partner closely with corporate and regional sales leadership to support occupancy goals and address any sales-related challenges impacting marketing.

This role directly oversees Eastern US operating company Division Marketing Managers, who will assist in executing collateral, advertising, direct mail, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support and community communications.

Responsibilities:

  • Collaborate with DSL Marketing leadership on high-level strategic marketing initiatives to support community lead generation and lead conversion efforts
  • Function as the trusted advisor on Eastern US national and regional brand marketing efforts
  • Develop and execute quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to develop insight led strategies to inform lead generation decisions, priorities and goals
  • Become an authority on the Eastern US markets in which DSL operates and develop an understanding of community competitive landscape and sales objections, including differentiators, new opportunities and challenges, and new competition, articulating insights to transform recommendations into innovative integrated marketing campaign strategies
  • Collaborate with STAT Marketing and the Creative Project Manager to develop new, robust campaigns to support brand awareness and lead generation goals
  • Maintain DSL brand standards across all marketing
  • Maintain in-depth knowledge of proprietary DSL marketing programs such as FlexChoice®, FitCamp®, Be Our Guest, Resident Ambassador, Home Sellers, SHINE® Memory Care, etc.
  • Analyze monthly lead generation performance, conducting channel analysis, tracking results, and reporting on ROI
  • Manage investor relations pertaining to marketing strategy including data analysis, reporting, performance call presentations and any ad hoc requests
  • Oversee and develop community budgets and analyze monthly financials
  • Partner with corporate and regional sales leadership for ongoing discussions to support occupancy goals
  • Join forces with the DSL Digital Support Team to convey digital strategies for community websites, advertising including PPC, content rich search terms, email communications, lead generation/lead conversion and reputation management
  • Collaborate with Marketing Communications on community public relations, and media engagement
  • Strategize special Marketing events including Charity Lead Generation, Grand Unveiling, Open House, and Grand Opening’s
  • Manage Eastern US operating company Division Marketing Managers who will assist in executing collateral, advertising, direct mail, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support and community communications.
  • Assist with onboarding and training new team members on marketing best practices and programs
  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree in marketing, or other related area of specialty with eight or more years of proven marketing strategy experience
  • Preferred senior living, healthcare, real estate, or agency experience
  • Experience in a lead generation environment
  • Minimum five years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
  • Ability to track, analyze and report on ROI data
  • Experience with budget management, GL codes, P & L reports, and forecasting
  • Knowledge using Customer Relationship Management software
  • Ability to thrive in a high-pressure environment
  • Innovative spirit, receptive to change and substantial organizational growth
  • Superior communication skills with the ability to present to senior teams and investment partners
  • Intense work ethic with a dedication to teamwork
  • Strong attention to detail and deadlines
  • Multitasking skills for handling multiple projects, cross-divisionally
  • Critical thinking skills for identifying and addressing concerns
  • Ability to build relationships and articulate ideas well
  • Excellent grammar, editing and copywriting skills
  • Capacity to train and mentor other team members

Benefits:

In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.

Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

EOE D/V

  • Senior Marketing Director

    6 days ago

    Charlotte, United States Discovery Senior Living Full time

    Florida is our preferred location, but we will consider candidates in the southeast if they are near a major airport.  About Discovery Senior Living Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing,developing, marketing, and operating a multi-brand portfolio of...

  • Director Sales and Marketing

    3 days ago

    Charlotte, United States Consulate Health Care Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Consulate Health Care Director Sales and Marketing Charlotte , North Carolina Apply Now Marketing - Business Development | per year | Charlotte, NC, USA | Salary...

  • Director Sales and Marketing

    5 days ago

    Charlotte, United States Consulate Health Care Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Consulate Health Care Director Sales and Marketing Charlotte , North Carolina Apply Now Marketing - Business Development | per year | Charlotte, NC, USA | Salary...

  • Senior Travel Director of Nursing

    3 months ago

    Charlotte, United States Sunrise Senior Living Full time

    Overview"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air."- Sunrise Leader  At Sunrise, our Senior Resident Care Director (Sr. RCD) is responsible for providing overall...

  • Senior Travel Director of Nursing

    6 days ago

    Charlotte, United States Sunrise Senior Living Full time

    Overview "Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air."- Sunrise Leader At Sunrise, our Senior Resident Care Director (Sr. RCD) is responsible for providing overall...

  • Director Sales and Marketing

    2 weeks ago

    Charlotte, United States Consulate Health Care Full time

    Looking for Directors of Sales and Marketing to join our team! We are searching for a Director of Sales and Marketing to join our Charlotte team. The qualified candidate will be someone with a proven track record in building relationships, developing strategies and collaborating with interdisciplinary team members to ensure revenue targets are met and market...

  • Director Sales and Marketing

    3 months ago

    Charlotte, United States Consulate Health Care Full time

    Job DescriptionJob DescriptionLooking for Directors of Sales and Marketing to join our team! We are searching for a Director of Sales and Marketing to join our community that is resident and family focused, a team builder, and excited about the opportunity to assist in building a culture.If you are a Director of Sales and Marketing who has a strong business...

  • Director Sales and Marketing

    2 weeks ago

    Charlotte, United States Consulate Health Care Full time

    Looking for Directors of Sales and Marketing to join our team! We are searching for a Director of Sales and Marketing to join our Charlotte team. The qualified candidate will be someone with a proven track record in building relationships, developing strategies and collaborating with interdisciplinary team members to ensure revenue targets are met and...

  • Senior Sales Director

    2 weeks ago

    Charlotte, United States Indorama Ventures Full time

    Indorama Ventures is a world-class sustainable chemical company with a globally integrated PET polymers and fibers, serving major customers in diversified end-use markets. Following our core strategies, we develop innovative products for customer needs, making great products for society.We are one of the world’s leading petrochemicals producers with a...

  • Marketing Director

    5 days ago

    Charlotte, North Carolina, United States Call Dad AC and Heating Full time

    Call Dad AC and Heating is a rapidly growing HVAC company with a unique approach to customer service. We believe in building lasting relationships based on trust, transparency, and a commitment to exceeding expectations. We're seeking a talented and driven Marketing Director to lead our marketing efforts and contribute to our continued success. You will play...

  • Director of Marketing

    1 month ago

    Charlotte, United States ISI® Elite Training Franchise Full time

    ISI® Elite Training is one of the nation’s fastest growing boutique fitness franchise brands in America. The ISI® Marketing Team (Relentless Brands Inc.) is looking for a Director of Marketing to lead the organization’s marketing efforts. This primarily involves developing and implementing strategies to strengthen the company’s market presence and...

  • Director of Marketing

    1 month ago

    Charlotte, United States ISI® Elite Training Franchise Full time

    ISI® Elite Training is one of the nation’s fastest growing boutique fitness franchise brands in America. The ISI® Marketing Team (Relentless Brands Inc.) is looking for a Director of Marketing to lead the organization’s marketing efforts. This primarily involves developing and implementing strategies to strengthen the company’s market presence and...

  • Director of Marketing and Sales

    2 weeks ago

    Charlotte, United States Teguar Corporation Full time

    Job DescriptionJob DescriptionTeguar Corporation is seeking a highly motivated and experienced Director of Marketing and Sales to join our dynamic team. As a leading global provider of industrial and medical computer solutions, Teguar is dedicated to delivering top-quality products and exceptional customer service. If you are a strategic thinker, a strong...

  • Division Director of Facility Operations

    3 weeks ago

    Charlotte, United States TerraBella Senior Living Full time

    Job DescriptionJob DescriptionTerraBella Senior Living is the proud operator of more than 30 plus, amenity-, care- and lifestyle-focused communities located throughout the Carolinas, Virginia, Kentucky, Georgia, and Tennessee. TerraBella communities together account for more than 2200 units and span a full spectrum of senior living and care options,...

  • Senior Director of Innovation

    3 months ago

    Charlotte, United States Blue Signal Search Full time

    Our client is a large-scale manufacturing company that works with Fortune 500 companies and household brands to develop winning products. They’re seeking a visionary Senior Director of Innovation. The Senior Director of Innovation leads a dynamic technical team dedicated to expanding the application of confectionary-based forms in the Over the Counter...

  • Senior Performance Marketing Coordinator

    2 days ago

    Charlotte, North Carolina, United States AEG Full time

    Application ProcessPosition: Senior Coordinator - Performance Marketing Department: Digital Marketing Reporting Structure: Reports to Senior Director, Digital Marketing Employment Status: Full-Time (Exempt) About AEGAEG is a leading sports and entertainment company dedicated to creating memorable experiences for fans and communities. Our mission is to foster...

  • Head of Bond Capital Markets, Senior Leadership

    7 days ago

    Charlotte, North Carolina, United States Fifth Third Bank Full time

    Elevate Your Career in Banking with Fifth Third Bank GENERAL FUNCTION: This executive leadership role is pivotal in shaping the strategic vision and operational management of the Debt Capital Markets (DCM) team, which encompasses DCM Origination, Loan Capital Markets, and Bond Capital Markets. The Senior Managing Director will collaborate closely with senior...

  • Senior Performance Marketing Coordinator

    2 days ago

    Charlotte, North Carolina, United States AEG Full time

    Position: Senior Coordinator - Performance Marketing Department: Digital Marketing Reporting Structure: Reports to Senior Director, Digital Marketing Employment Status: Full-Time (Exempt) About AEG AEG is a global leader in live entertainment and event management, dedicated to creating memorable experiences for audiences worldwide. Our mission is to connect...

  • Senior Performance Marketing Coordinator

    2 days ago

    Charlotte, North Carolina, United States AEG Full time

    Application ProcessPosition: Senior Coordinator - Performance Marketing Department: Digital Marketing Reporting Structure: Reports to Senior Director, Digital Marketing Employment Status: Full-Time (Exempt) About AEGAEG is a global leader in live entertainment and event management, dedicated to creating unforgettable experiences for audiences worldwide. Our...

  • Regional Marketing Director

    4 weeks ago

    Charlotte, United States Lincoln Property Company Full time

    Overview If you love making people feel at home, you’ll love working at Willow Bridge Property Company. Whether you’re just starting your career or joining later in your journey, we’re eager to help you find your perfect fit. Willow Bridge is a full-service residential property company with deep roots in the industry. Since our early days as Lincoln...