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Marketing Strategist

1 month ago

Detroit, United States Percepta House Full time
Job DescriptionJob DescriptionJob Description: Marketing Strategies SpecialistPosition Overview

We are seeking an innovative and results-driven Marketing Strategies Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a strategic thinker with a deep understanding of market trends, consumer behavior, and digital marketing tactics.

Key Responsibilities

  • Market Research and Analysis:

    • Conduct market research to identify opportunities and challenges.
    • Analyze competitors and industry trends to inform strategic decisions.
    • Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed.

  • Campaign Management:

    • Plan, execute, and manage multi-channel marketing campaigns, including digital, social media, email, and content marketing.
    • Collaborate with creative teams to develop compelling marketing materials.

  • Brand Management:

    • Ensure consistency in brand messaging and visual identity across all marketing channels.
    • Develop and maintain strong brand positioning in the market.

  • Performance Tracking and Reporting:

    • Monitor and report on the performance of marketing initiatives.
    • Provide insights and recommendations for continuous improvement.

  • Collaboration and Communication:

    • Work closely with cross-functional teams, including sales, product development, and customer service.
    • Communicate marketing strategies and results to stakeholders at all levels of the organization.
Qualifications:
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
  • Ability to work independently and as part of a team.
  • Creative mindset with the ability to think outside the box.


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