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Social Media Strategist

3 months ago

Detroit, United States Percepta House Full time
Job DescriptionJob Description

Position Title: Social Media Strategist
Location: Detroit, MI
Employment Type: Full-time


Position Overview:
The Social Media Strategist will be responsible for developing and executing social media strategies that drive engagement, increase brand awareness, and support overall marketing goals. This role requires a deep understanding of social media trends, strong analytical skills, and the ability to create compelling content that resonates with our target audience.

Key Responsibilities:

  • Analyze performance metrics and generate reports to measure the effectiveness of social media campaigns.
  • Stay up-to-date with the latest social media trends, tools, and best practices, and apply them to our strategies.
  • Collaborate with other marketing team members and departments to ensure a cohesive brand message and strategy.
  • Manage and grow our social media communities by responding to comments, messages, and engaging with followers.
  • Monitor competitors' social media activities and industry trends to stay ahead of market developments.
  • Plan and execute social media advertising campaigns, including budgeting and targeting.

Qualifications:

  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong analytical skills with experience using social media analytics platforms (e.g., Google Analytics, Facebook Insights).
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills.


Job Posted by ApplicantPro