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Product Marketing Strategist

2 months ago

Detroit, Michigan, United States SpotOn Full time

About SpotOn

At SpotOn, we're a leading provider of innovative software and technology solutions for small businesses and restaurants. Our mission is to empower local businesses to compete and win with flexible payment and software technology.

Job Summary

We're seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you will play a critical role in driving sales and product focus, and go-to-market strategies to launch new features. You will be responsible for developing the launch strategy, product positioning and messaging to unlock new sales and bring our current customers more value.

Key Responsibilities

  • Work with product to define and validate product market fit, market sizing and ideal customer profiles for product launches and sales direction
  • Partner with Marketing and Sales colleagues to drive cross-functional, cross-channel sales efforts and campaigns to meet the growth objectives associated with product initiatives
  • Own market & opportunity sizing, product positioning and messaging to better drive acquisitions and adoption from our customers
  • Work with Brand & Content teams to support the development of marketing assets & content to support product awareness, customer acquisition and engagement goals
  • Partner with the data team to analyze product usage and adoption in order to identify areas of opportunity and make product and rollout recommendations
  • Understand market and competitor trends to drive marketing and sales strategies
  • Build positive relationships across the organization, with the ability to drive cross-functional team projects
  • Present strategy and results of major company initiatives to senior-level business partners

Requirements

  • 7 plus years PMM experience
  • SMB marketing and restaurant experience is a plus
  • BA/BS degree or equivalent experience
  • A balance of creative instincts and analytic orientation is required
  • Highly efficient at data analysis to assess market opportunity, SAM and make pricing recommendations
  • Proven ability to lead cross-functional projects and programs
  • Efficient multi-tasker with ability to thrive in a fast-growth start-up environment that is constantly evolving
  • Excellent verbal and written communication skills
  • Data driven, able to set goals, measure results and leverage data to make decisions
  • A passion for hospitality and desire to help small businesses grow

Compensation and Benefits

We offer a competitive compensation package, including a base salary range of $165,000-$190,000, and a comprehensive benefits package that includes medical, dental and vision insurance, 401k with company match, RSUs, paid vacation, 10 company holidays, sick time, and volunteer time off.

Language

English (en-US)