Customer Marketing Manager

2 weeks ago

Baltimore, United States ZeroFOX Full time
Job DescriptionJob DescriptionSalary:

Opportunity Overview

ZeroFox seeks a Customer Marketing Manager with a passion for building stronger relationships with customers through engaging marketing campaigns in a B2B environment. Their mission is to build a community of fanatic brand advocates while driving growth. This person, reporting to the Director of Growth Marketing, will be responsible for managing our global customer marketing strategy and execution across the US and international markets so that we may enhance customer advocacy, identify cross-sell and upsell opportunities, and increase overall loyalty and retention.


This role is a hybrid position in our Baltimore office, which is bustling with creative energy, team collaborations, and a fun culture. If you have a passion for creative campaigns, cross team collaboration and effective communication, this might be the job for you


Role and responsibilities

  • Execute marketing-based programs to achieve retention growth targets, cross sell and upsell revenue, and strategic communications to segmented customer groups
  • Align with customer success and account management strategies and deliver strong campaigns that meet broader company goals
  • Strategize, manage, and execute recurring customer communications and engagements such as physical and digital user forums, newsletters and digital communities.
  • Identify areas of opportunity for upsell and cross sell revenue and develop campaigns that deliver revenue-oriented results.
  • Deliver exceptional customer experiences by collaborating with onboarding, support, enablement and success teams.
  • Foster and grow a customer advocacy program that includes website review, case study, satisfaction survey and video testimonial tactics.
  • Measure the ROI and impact of customer marketing activities globally on customer retention and growth outcomes.


Required qualifications and skills 

  • Bachelors degree in marketing or related field, or equivalent experience
  • Demonstrated experience creating and running demand generation or customer campaigns, typically obtained in 3+ years, including but not limited to digital, email, newsletters, webinars, online/print adverts and more
  • Proven track record of partnership with cross-functional teams, such as account/customer management teams, sales leadership and customer operations teams
  • Experience in understanding how to prioritize and drive projects to completion and success, working with tight deadlines in a fast-paced environment
  • Superior verbal and written communication skills and the ability to present complex concepts in a clear, concise manner


Desired qualifications and skills

  • Can balance the analytical and creative worlds to achieve world class customer experiences
  • Strong understanding of a customer journey, lifecycle management and data analytics
  • Experience with complex MarTech Stacks including Marketo, SFDC, and 6Sense
  • Experience with ABM tools like 6Sense, Drift, Mutiny and Uberflip


ABOUT ZEROFOX

ZeroFox is on a mission to make the internet safer for all. Innovation is at our core – we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It’s a great time to join us in the Fox Den – with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we’re growing like never before. If you’re looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.


Equal Opportunity, Diversity & Inclusion We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

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