Inbound Marketing Manager

3 weeks ago

Baltimore, United States ZeroFOX Full time
Job DescriptionJob DescriptionSalary:

Opportunity Overview

ZeroFox seeks an Inbound Marketing Manager with a proven track record of building and executing paid media and SEO strategies in a B2B environment. Reporting to the Director of Growth Marketing, this role will be instrumental in leading and executing ZeroFox’s digital marketing program, growing organic traffic to the website and driving leads through paid search campaigns. 


This role is a hybrid position in our Baltimore office, which is bustling with creative energy, team collaborations, and a fun culture. If you are passionate about connecting with buyers with the right ads and content that is sure to resonate, this might be the role for you.

 

Role and responsibilities 

  • Lead global inbound strategy for SEO and paid media programs, working with a digital agency on content and ad development.
  • Create, deploy, manage and monitor inbound marketing campaigns that drive website leads, content downloads, and PPC engagement. 
  • Work with the Inbound Sales Development team to understand and map an inbound buyer’s journey and align inbound efforts to that journey.
  • Manage the production of SEO-optimized content and webpages to drive organic search traffic and keyword visibility.
  • Work with the digital agency to establish, conceptualize and execute a paid media strategy inclusive of PPC, paid social, and content syndication programs.
  • Collaborate with marketing and sales operation teams to optimize lead flow and metric measurements for inbound marketing programs. 
  • Report on outcomes of inbound marketing programs to key executive stakeholders including CMO and Director of Growth Marketing. 
  • Collaborate with the outbound marketing team, sales development, content, and creative teams on integrated marketing campaigns. 
  • Execute, track and report on campaigns leveraging a comprehensive martech stack such as Marketo, Salesforce.com, 6Sense, Gong Engage, Drift, and much more. 


Required qualifications and skills 

  • Bachelor's degree in marketing, communications, business, or equivalent experience
  • Technology B2B Marketing, typically obtained in 4+ years
  • Experience with Google Ads, Bing, Drift and LinkedIn 
  • Experience managing SEO strategies 
  • Demonstrated ability to manage complex projects at once
  • Effective and able to manage cross-team collaborations
  • Strong and proficient in communications, with confidence in writing
  • Ability to identify opportunities through data and strategically take action
  • Thorough understanding of integrated marketing elements (including traditional and digital marketing)
  • Meticulous attention to detail
  • Adaptability in a fast-paced environment while maintaining a positive mind-set


Desired qualifications and skills

  • Background managing cybersecurity demand campaigns specifically 
  • Experience with MAP and CRMs (Marketo and SFDC a plus), ideally for 2+ years 
  • History in effectively working with Inbound Sales Development teams


ABOUT ZEROFOX

ZeroFox is on a mission to make the internet safer for all. Innovation is at our core – we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It’s a great time to join us in the Fox Den – with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we’re growing like never before. If you’re looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.


Equal Opportunity, Diversity & Inclusion We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

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