Product Marketing Manager

3 weeks ago

Baltimore, United States DAP Full time

We are searching for a Product Marketing Manager to help grow the DAP brand. In this integral role, you’ll connect strategy to DIY and Professional end-users to bring innovative products to market. The responsibilities of this position include:


Responsibilities:

  • Direct market research and market intelligence gathering to ensure understanding of applications, users, competition and market trends. Analyze and leverage data and insights to develop and formulate category and product recommendations.
  • Conduct early-stage opportunity assessment, ideation and concept development for a new product opportunity from ideation to market launch
  • Manage product portfolio to develop and promote new products and optimize and grow existing product lines
  • Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned
  • Developing product roadmaps for key product segments
  • Driving new product development activities through Stage-Gate product management and market research
  • Ensuring profitability within the assigned market segments, including supporting the product commercialization process
  • Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies
  • Execute packaging process to ensure products are marketed at lowest possible cost and in accordance with corporate branding strategies, as well as executing the development, design and production of literature, signage and marketing materials
  • Conduct presentations to internal teams and key strategic retail accounts

Desired Skills and Experience

  • Bachelor’s degree in marketing or business preferred
  • At least 3 years product management experience
  • Consumer Packaged Goods and/or Hardware & Home Improvement industry experience
  • Experience developing new products for market including definition of concepts, positioning, features, benefits and pricing
  • Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements
  • Ability to utilize data and analytics to make informed business decisions
  • Demonstrated success managing multiple product launch cycles, from idea generation to product delivery
  • Significant record of consistent accomplishment and outstanding results
  • Profit & loss management
  • Ability to juggle, structure and lead complex projects, monitor progress against key milestones and deliver on time and on budget
  • Ability to develop and structure consumer communication that resonates with target audience
  • High proficiency in Microsoft Office (Word, Excel and PowerPoint) and ERP Systems (SAP, Business Objects, etc.)
  • There is 25% travel (local, regional and national) associated with this position

Leadership Traits

  • Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily.
  • Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything.
  • Strategic Agility: See ahead clearly and can anticipate future consequences and trends. Is future oriented and offers broad knowledge and perspective. Can scenario plan possibilities and outcomes.
  • Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done. Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace.
  • Create New & Different: Ability to recognize the next great breakthrough. Is creative, a visionary, and can create and bring exciting ideas to market.
  • Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results. Can be counted on to exceed goals successfully and is consistently a top performer.
  • Effective project management skills
  • Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills. Is clear, concise and persuasive. Experience creating and presenting business proposals, handling objections and overcoming obstacles
  • Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment
  • Self-motivated and proactive individual who strives for excellence and continuous improvement.
  • Cross functional leadership and team work. Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team.
  • Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
  • Must have a can-do attitude and the desire to go above and beyond in all you do

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services.

You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world.

At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more Learn more about DAP’s history, culture and benefits at www.dap.com/careers/

DAP - On the job since 1865.

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