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Lead Manager of Customer Insights

2 months ago

Baltimore, Maryland, United States Merkle Full time
Job Overview

As a Senior Manager of Customer Strategy at Merkle, you will be an integral part of a dynamic team dedicated to driving business success for our clients. Your role will involve collaborating closely with the Director of Customer Strategy, where your expertise in understanding client objectives will be paramount.

Key Responsibilities:

  • Oversee the creation of comprehensive omni-channel marketing strategies.
  • Act as the primary expert in digital marketing and customer relationship management.
  • Stay updated on the latest marketing trends and technological advancements, translating these insights into innovative marketing solutions for clients.
  • Build and maintain long-lasting relationships with key client stakeholders.
  • Deliver significant value to clients through a combination of established best practices and innovative ideas.
  • Work collaboratively with various teams, including account management, operations, creative, and analytics, to implement actionable plans.
  • Identify relevant data metrics to demonstrate the effectiveness of strategies on client performance.

Qualifications:

  • A Bachelor's Degree is required.
  • Minimum of 7 years of experience in data-driven marketing, particularly in CRM and media.
  • At least 3 years of experience in an agency or consulting environment.
  • Proven track record in developing solutions that enhance client service offerings.
  • Strong analytical skills with proficiency in Excel and research methodologies.
  • Ability to convert data insights into practical marketing strategies and presentations, with proficiency in PowerPoint.
  • Experience in navigating a matrixed organization with a high degree of autonomy.
  • Willingness to travel as needed.

Additional Information:

  • Remote work options available.
  • Flexible vacation policy.
  • Comprehensive medical, dental, and vision coverage.
  • 401(k) plan with company matching.
  • Generous paid holidays.
  • Opportunities for career development and learning.
  • Commitment to an inclusive workplace culture.

At Merkle, we are dedicated to fostering an environment that promotes diversity and equal opportunity. We encourage applicants from all backgrounds to apply.