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Engagement Marketing Manager

2 months ago

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Job Overview

Position: Audience Manager

Location: Remote

Employment Type: Contingent

Compensation: $50 - $60 per hour

Overview:

Imagine Staffing Technology is in search of an Audience Manager to enhance our client's innovative team. This position is pivotal in developing effective audience engagement strategies. Key responsibilities include overseeing digital marketing efforts, collaborating with internal stakeholders, and spearheading customer-centric campaigns.

Key Responsibilities:

  • Work alongside cross-departmental teams to activate and engage target audiences across various digital platforms.
  • Lead and implement audience-focused initiatives to create scalable and multi-channel experiences.
  • Interact with clients to gain insights into their needs and preferences.
  • Prioritize results and apply design thinking principles to guide product development.
  • Coordinate with other departments to ensure alignment of customer journeys and project backlogs.
  • Leverage both first-party and third-party data for effective customer segmentation.

Qualifications:

  • A Bachelor's degree is required; an MBA in Marketing or a related discipline is preferred.
  • A minimum of 9 years of experience in digital marketing, including at least 3 years in a managerial role.
  • Expertise in analytics tools such as Site Catalyst, Google Analytics, and Tableau.