Growth Marketing Specialist

1 month ago

Pittsburgh, United States TruSummit Solutions, LLC Full time
Job DescriptionJob Description

WHO WE ARE
TruSummit Solutions is a young, energetic, fast-growing, results-based Salesforce Implementation Partner headquartered in Pittsburgh, PA. Our teams empower and educate our clients on the value and capabilities of Enterprise Applications with a major focus on Platform as a Service (PaaS). Through strategic consulting and business process modeling, we architect and build solutions that align directly with each of our customers' strategic business needs. As a women-owned and operated company, we do not shy away from diversity, we value it. Culture comes first, and this is guided by our core values. As a member of TruSummit we all align to each of the following core values:

  • Collaboration - We work as a team, including client team members, to build the best solution.
  • Commitment - We get the job done and get it done right.
  • Aptitude - We are experts in what we do today and tomorrow.
  • Passion - It’s not just a job, it’s why we get up in the morning.


THE ROLE

TruSummit is seeking a Growth Marketing Manager / Demand Generation Specialist to join its small but mighty marketing team and guide efforts to build brand awareness and drive demand for our Salesforce strategy & consulting services. This is a key role on the marketing team, and we are looking for a full-stack, holistic marketer with an entrepreneurial, get-it-done attitude.

In this role, you will OWN the execution of account-based marketing programs with tactics that include email outreach, social media outreach, paid media, events (hosted and sponsored), and more. Intel will drive your approach from our various sales & marketing systems, including Apollo and Salesforce. You will also be expected to be a thoughtful and active PARTICIPANT in the development of the overall marketing strategy, including audience segmentation, go-to-market messaging, and the production of relevant content for the website, emails, ads, and more.


RESPONSIBILITIES

  • Manage and execute lead generation and lead nurture programs using every tactic available to you, including but not limited to: email, social media, phone calls, text messages, paid media, events, and more
  • Operationalize our process for lead capture and sales follow-up from field marketing events, content, and other inbound leads
  • Demonstrate initiative in the management of our nascent tech stack and how our systems integrate with one another
  • Spearhead efforts to build, segment, and maintain our marketing CRM
  • Contribute to the creation of content as needed
  • Contribute to the planning and execution of physical and virtual events as needed
  • Participate in the identification of new or emerging B2B lead channels and provide thoughtful recommendations to marketing and company leadership
  • This position is a Remote/Telecommute position, but you must live in the Greater Pittsburgh Region.


REQUIRED SKILLS & QUALIFICATIONS 

  • 2-3 years of professional marketing experience
  • Be an excellent communicator (both written and oral) with the ability to craft compelling content for a variety of mediums. We love ChatGPT, but we’d love your voice and POV even more
  • Be a self-starter with a get-it-done attitude.
  • Be scrappy. Have a bias for action. We are a start-up in growth mode; your approach, style, and recommendations should reflect that.
  • Be creative. In your words, your designs and your tactics demonstrate creativity.
  • Have solid business acumen.
  • Understand market dynamics, sales strategies, and business development principles.
  • Know what’s what in the world of business at large—understand titles, roles, functions, and how businesses operate generally.
  • Be straightforward, direct, and confident. We are in go mode; you should be, too
  • Like – no, make that LOVE – marketing. Truly, we want you to love marketing and love seeing the impact of your efforts measured in leads generated and deals closed.


NICE TO HAVE (SKILLS & QUALIFICATIONS)

  • Being a PowerPoint/graphics wizard. Help us take our decks to the next level
  • Being a previous Salesforce or Account Engagement (Pardot) user with a general sense of the system and platform.
  • Having a passion for technology – ALL technology


A few of our benefits: 

  • Competitive salary – reviewed annually 

  • Performance bonus 

  • Unlimited Paid time off 

  • Medical, Dental, and Vision insurance 

  • Flexible working schedule 

  • Employer-Matching 401k Retirement Plan 

  • Funding for each employee's professional development  (Salesforce Certification, PMP, etc.)

  • Reimbursement for health club memberships & internet/phone 

  • Certification exam bonus 

  • Life and disability insurance 

  • Company Laptop 

  • Charity & Volunteer Days

  • Team celebrations and presidents club for all employees

TruSummit Solutions is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. All applicants must be authorized to work in the United States.

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