Senior Manager, Integrated Marketing

3 weeks ago

Berwyn, United States AscellaHealth Full time
Job DescriptionJob DescriptionWhat we are looking for
AscellaHealth is seeking a highly skilled and motivated Integrated Marketing Manager to join our dynamic marketing team. This senior-level position will be crucial in driving cross-functional strategy and collaboration with IT and Business Development teams to enhance our digital presence and optimize marketing strategies. The ideal candidate will have a strong background in digital marketing, CRM management, and data analysis and will oversee digital marketing roadmaps, email marketing, KPI reporting, and personalized content development for marketing initiatives.

This hybrid position focuses on in-office work three (3) days per week and offers work-from-home opportunities.

What the position will be doing
  • Work closely with IT and Business Development (BD) teams to ensure seamless integration of marketing strategies and technology solutions.
  • Drive collaboration across departments to develop and implement effective marketing initiatives.
  • Oversee the development and execution of Marketing digital roadmaps, including website enhancements and CRM management.
  • Ensure alignment with overall business objectives and marketing goals.
  • Manage website(s) content updates, including content, lead generation optimizations, and SEO enhancements.
  • Manage the complete list of web domains.
  • Develop and refine audience segmentation strategies with Business Development to ensure targeted and compelling messaging.
  • Lead customer journey mapping by developing use cases and identifying channels and content needs for various customer segments.
  • Collaborate with Business Development to map messaging to specific segments and ensure consistency across channels.
  • Own the development and execution of email marketing campaigns using an internal tech stack. 
  • Ensure emails are optimized for delivery, engagement, and conversion.
  • Manage deliverability and reputation of email correspondence and segmented lists.
  • Develop Marketing KPI dashboards and reporting frameworks to track marketing performance.
  • Analyze data to derive insights and make actionable recommendations to improve marketing effectiveness.
  • Deliver both monthly and quarterly reporting on marketing channels and tactics.
  • Manage the overall strategy of tracking and analytics, such as setting up Google Analytics and UTM tracking tools, in partnership with IT support and the team.
  • Strategically plan and manage customer journey mapping initiatives to identify key touchpoints, optimize user experiences, and drive overall business goals.
  • Conduct A/B testing to evaluate and refine marketing strategies and content.
  • Collaborate with Content Strategy and other internal marketing team members, as well as BD and IT, to develop personalized content strategies based on audience segments and customer journeys.
  • Ensure content is relevant, engaging, and tailored to meet the needs of our diverse audience.
  • Leads additional digital marketing initiatives as needed with direction from C-Suite and Senior Management.
  • Perform other related duties as assigned or as necessary; remaining flexible and adaptable in work schedules and work assignments as defined by departmental and organizational needs.
Necessary Skills, Education & Abilities
  • A bachelor’s degree in Marketing, Communication, or IT with a business concentration is required. A Master’s degree is a plus.
  • Five (5) or more years of experience in digital management with a strong understanding of marketing and technology platforms, with at least 2 years in a digital integrated marketing role.
  • Proven experience managing digital roadmaps, CRM systems, websites, and email marketing campaigns.
  • Experience understanding web technologies and using CRM platforms to create and manage customer journeys specifically.  Experience with Constant Contact and Microsoft Dynamic 365 Customer Insights platforms is preferred.
  • Experience developing, reporting, and presenting data analysis to drive business decisions and insights.  Proficiency and experience in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Marketo, Constant Contact).
  • Strong experience with segmentation strategies, A/B testing, trigger campaigns, and personalized content development.
  • Ability to understand technology platforms and how to leverage our technology and platforms best to reach our customers and drive business most effectively.
  • Knowledge of data analysis and KPI reporting tools.  Experience with Google Analytics is required. 
  • Ability to analyze data and trends and effectively report findings to leadership, driving increased marketing performance.
  • Ability to thrive in a fast-paced environment with changing market conditions and business priorities.
  • Ability to be highly transparent, ethical, and driven.
  • Relentless attention to detail and the ability to be a creative self-starter and team player.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving skills to assist with developing innovative marketing strategies and enhance lead development.
  • Demonstrated proficiency in Microsoft applications, including Word, Outlook, and Excel.
About AscellaHealth
AscellaHealth is a global partner that delivers proven end-to-end solutions to both life sciences and healthcare companies to enhance the quality of life for patients with complex, chronic conditions. Every day, our team gets critical healthcare products from manufacturers to patients while ensuring an efficient flow of funds between payers and pharma. 

Our Mission:
To shape the future of healthcare by delivering end-to-end solutions throughout the global specialty pharmaceutical industry that optimize outcomes, enable cost savings, and accelerate patient access to life-changing therapies.

Our Vision:
We aim to be a leader in global health innovation, ensuring that complex therapies reach patients through an ecosystem of solutions that remove barriers and improve health outcomes.
Visit www.AscellaHealth.com.

Our Culture:
The AscellaHealth culture is one of diversity and inclusion with a patient-centric approach in everything we do. Our highly innovative and collaborative environment ensures we deliver best-in-class specialty pharmacy solutions addressing the unmet needs in the market.
 

AscellaHealth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Powered by JazzHR

ELlUOtHOcs

  • Senior Integrated Marketing Leader

    2 weeks ago

    Berwyn, Pennsylvania, United States AscellaHealth Full time

    Job OverviewAscellaHealth is in search of a highly experienced and driven Integrated Marketing Manager to enhance our innovative marketing team. This senior-level role is essential for steering cross-departmental strategies and fostering collaboration with IT and Business Development teams to elevate our digital footprint and refine marketing tactics.Key...

  • Senior Integrated Marketing Strategist

    2 weeks ago

    Berwyn, Pennsylvania, United States AscellaHealth Full time

    Position OverviewAscellaHealth is in search of a seasoned and driven Integrated Marketing Manager to enhance our vibrant marketing division. This pivotal role will be essential in steering cross-departmental strategies and fostering collaboration with IT and Business Development teams to elevate our digital footprint and refine marketing tactics.Key...

  • Senior Investment Manager

    3 days ago

    Berwyn, Pennsylvania, United States State Street Corporation Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Investment Manager to join our team at State Street Corporation. As a key member of our Investment Management Services team, you will be responsible for leading and managing a team of investment professionals to deliver exceptional investment solutions to our clients.Key...

  • Product Marketing Specialist

    2 weeks ago

    Berwyn, United States Milliman Full time

    Description Company Overview: Leading with our core values of Quality, Integrity, and Opportunity, MedInsight is one of the healthcare industry's most trusted solutions for healthcare intelligence. Our company's purpose is to empower easy, data-driven decision-making on important healthcare questions. Through our products, education, and services,...

  • Senior Vice President of Software Engineering

    2 weeks ago

    Berwyn, Pennsylvania, United States Dice Full time

    Company Overview:Dice is the premier career destination for technology professionals at all stages of their careers. Our client, a renowned global logistics firm, has dedicated over six decades to assisting leading corporations in entering new markets, enhancing their operations, and fostering growth.About the Role:We are currently seeking a Senior Vice...

  • Marketing Manager

    3 weeks ago

    Berwyn, United States EHS RECRUITING COMPANY Full time $60,000 - $80,000

    Job DescriptionJob DescriptionSouth Suburbs/Berwyn$70kMarketing Brand Manager - Restaurant——————————-Social Media MarketingStore popup visit to giveaway merchandise & other Logo’ditemsSurrounding events to pass out coupons or setup booth (carnivals, parades, community events)Rewards out to consumers (emails, texts, getting...

  • Marketing Manager

    3 weeks ago

    Berwyn, United States EHS RECRUITING COMPANY Full time $60,000 - $80,000

    Job DescriptionJob DescriptionSouth Suburbs/Berwyn$70kMarketing Brand Manager - Restaurant——————————-Social Media MarketingStore popup visit to giveaway merchandise & other Logo’ditemsSurrounding events to pass out coupons or setup booth (carnivals, parades, community events)Rewards out to consumers (emails, texts, getting...

  • Marketing Manager

    4 days ago

    Berwyn, United States EHS RECRUITING COMPANY Full time

    Job DescriptionJob DescriptionSouth Suburbs/Berwyn$70k - 85kMarketing Brand Manager - Restaurant——————————-Social Media MarketingStore popup visit to giveaway merchandise & other Logo’ditemsSurrounding events to pass out coupons or setup booth (carnivals, parades, community events)Rewards out to consumers (emails, texts, getting...

  • Senior Product Manager

    5 days ago

    Berwyn, Illinois, United States State Street Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as a Senior Product Manager - Cash Services. As a key member of our product development team, you will be responsible for driving the development and delivery of innovative cash management solutions that meet the evolving needs of our clients.Key...

  • Senior Executive Coordinator

    2 weeks ago

    Berwyn, Illinois, United States The LunchMaster Full time

    The LunchMaster is seeking a Senior Executive Coordinator with a strong background in fostering business relationships and a keen interest in the consulting sector.Position Overview:As a Senior Executive Coordinator, you will provide essential administrative assistance to C-Suite and Senior Executives, including:Efficient calendar management and meeting...

  • Senior Trust and Wealth Management Consultant

    2 weeks ago

    Berwyn, Pennsylvania, United States WSFS Bank Full time

    Job Overview At WSFS Bank, we are dedicated to fostering the professional growth of our Associates, guiding our clients towards securing their financial futures, and actively contributing to our Communities' prosperity. Our careers offer a culture that is both inclusive and supportive, competitive compensation, opportunities for advancement, and much more....

  • Senior Operations Manager

    3 days ago

    Berwyn, Pennsylvania, United States State Street Corporation Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Operations Manager to join our team at State Street Corporation. As a key member of our Front Office Services team, you will be responsible for overseeing the day-to-day operations of the team, ensuring the delivery of high-quality services to our clients.Key ResponsibilitiesDevelop and...

  • Senior Operations Manager

    5 days ago

    Berwyn, Illinois, United States Devereux Advanced Behavioral Health Full time

    About the RoleWe are seeking a highly skilled and experienced Executive Director Assistant to join our team at Devereux Advanced Behavioral Health. As a key member of our leadership team, you will play a pivotal role in shaping the future of our organization and driving our mission forward.Key ResponsibilitiesAssist in developing and implementing systems to...

  • Product Management Director

    5 days ago

    Berwyn, Pennsylvania, United States TE connectivity Full time

    About the RoleWe are seeking a highly experienced Senior Manager to lead our Product Management team at TE Connectivity. As a key member of our leadership team, you will be responsible for driving the development and execution of our product strategy, ensuring alignment with our business objectives and growth plans.Key ResponsibilitiesProduct Strategy and...

  • Senior Wealth and Trust Advisor

    3 days ago

    Berwyn, Pennsylvania, United States WSFS Bank Full time

    About the RoleThe Senior Wealth and Trust Advisor is a key position within WSFS Bank, responsible for maintaining strong relationships with clients and delivering exceptional wealth management services. This role requires a deep understanding of fiduciary standards, tax and estate planning concepts, and financial markets.Key ResponsibilitiesClient...

  • Market Operations Director

    5 days ago

    Berwyn, Illinois, United States ChenMed Full time

    Job SummaryChenMed is seeking a highly skilled and experienced Market General Manager to lead the day-to-day operations of multiple medical centers. The successful candidate will be responsible for driving business growth, improving operational efficiency, and ensuring exceptional patient care and service.Key ResponsibilitiesOwn and operate an annual budget...

  • Business Architect for Middle Office Integration

    2 weeks ago

    Berwyn, Illinois, United States State Street Full time

    Who we are seeking The Model Office integration team at State Street Alpha is in search of experienced professionals with a robust background in integration, project management, analytical thinking, workflow design, data analysis, system processes, and business architecture. The objective is to implement, develop, and recommend comprehensive integration...

  • Business Architect for Middle Office Integration

    1 week ago

    Berwyn, Illinois, United States State Street Full time

    Who we are seeking The Model Office integration team at State Street Alpha is in search of experienced professionals with a robust background in integration, project management, analysis, workflow design, data analysis, system flows, and business architecture. The objective is to facilitate the implementation and enhancement of the Alpha platform's...

  • Business Architect for Middle Office Integration

    2 weeks ago

    Berwyn, Illinois, United States State Street Full time

    Who we are seeking The Model Office integration team at State Street Alpha is in search of skilled professionals with extensive expertise in integration, project oversight, analytical assessment, workflow design, data interpretation, system processes, and business architecture. This role is pivotal in executing, creating, and recommending comprehensive...

  • Sr. Manager, FP&A

    4 weeks ago

    Berwyn, United States Playfly LLC Full time

    Job DescriptionJob DescriptionSr Manager, FP&A (OPEN TO PHILLY, LA, OR NY)HybridThe Senior Manager of FP&A will be responsible for overseeing and driving the financial planning, analysis, and reporting functions across the organization. This role requires a strategic and experienced professional who can lead complex financial processes, deliver insightful...