Director of Marketing

2 weeks ago

San Diego, United States Emerging Blue Jobs Full time
Job DescriptionJob DescriptionDirector of Marketing Work Structure: Hybrid (2 days/week onsite in San Diego, CA)Job Summary:The Marketing Director will lead the strategic planning and execution of integrated marketing initiatives to drive brand growth and market presence for our client’s expanding skincare business. This role involves developing and overseeing marketing strategies, managing large-scale campaigns, and collaborating with cross-functional teams to align with overall business objectives. The Marketing Director will be responsible for market analysis, identifying growth opportunities, and ensuring that marketing efforts effectively communicate the brand's value proposition to target audiences. Additionally, this role will oversee the marketing budget, optimize resource allocation, and evaluate the performance of marketing programs to ensure maximum ROI.Specific Responsibilities:Strategy & Planning:
  • Develop and implement strategic marketing plans that align with business goals
  • Create a holistic marketing strategy that incorporates key brand communications with a focus on a subscription-first model
  • Analyze market trends, consumer behavior, and competitive landscape to inform strategies; Produce a monthly ‘market insights’ report highlighting market trends and competitor activities
  • Develop marketing strategy for each individual product to convey the key attributes are highlighted featuring each product as a ‘hero’ while also highlighting product relationships
  • Manage and optimize marketing budgets and allocate resources efficiently
  • Conduct an annual budget planning process and participate in monthly financial reviews
Management & Implementation:
  • Establish and maintain a robust operational framework for marketing activities, including efficient project management, clear communication protocols, and adherence to standards of excellence
  • Ensure standards of excellence for management and execution are established.
  • Lead and mentor the marketing team (3 internal employees currently), fostering a collaborative and innovative environment
  • Oversee the development and execution of multi-channel marketing campaigns
  • Collaborate closely with product development, eCommerce, and customer service teams to ensure a unified brand expression and optimal user experience across all touchpoints across the entire brand ecosystem and user experience
  • Provide weekly, monthly, and quarterly reports on the performance of all marketing initiatives along with recommended adjustments to strategies as needed
  • Manage the selection, evaluation, and deliverables of strategic partners and agencies for digital marketing, PR, analytics, or other resources
Creative:
  • Oversee creative execution of all assets to ensure alignment with defined brand identity, visual standards, and tone of voice
  • Develop and/or approve creative content plans, including social media, Journal, eMail, and website assets
  • Ensure all external partners are thoroughly briefed on creative standards and manage approval process for quality control
Public Relations:
  • Manage relationships with PR agencies, overseeing strategic planning, monthly outreach initiatives, and execution to enhance brand visibility and credibility
  • Evaluate agency performance and provide actionable feedback
  • Establish partnerships (notable influential people, brands, and businesses) that are aligned with the brand’s ethos to drive authentic awareness
  • Collaborate with agency on developing opportunities for thought leadership and guest appearances (TV, Media, Magazine, Podcasts)
Performance Marketing & Email:
  • Supervise and approve performance marketing efforts, including strategy development, budget allocation, and creative execution. Conduct regular reviews with agencies to assess performance and optimize strategies
  • Oversee email marketing efforts, including strategy development, calendar planning, and creative approvals
  • Approve all marketing and transactional emails and flow logic
  • Ensure all creative aligns with brand standards
  • Conduct monthly business reviews with agency partners, assessing performance and provide feedback to improve
  • Utilize Triple Whale dashboard to assess performance, tracking both last-click and linear attribution
Social Media
  • Partner with the Social Media Manager to develop and execute a strategic plan that enhances brand awareness and engagement
  • Ensure the integration of our client’s social media presence to optimize business growth and maintain brand authenticity and standards for execution
  • Coordinate the integration and delineation of the content strategy for our client’s brand
Key Competencies:
  1. Strategic Marketing: Proven ability to develop strategies that are unique to the brand’s defined market position
  2. Strategic Planning: Proficiency in crafting and executing annual strategic marketing plans that drive sustainable business growth
  3. Data-Driven Decision Making: Sound judgment and ability to make well-informed decisions swiftly, based on a comprehensive analysis of data, risks, and strategic goals
  4. Executional Excellence: Proven ability to ensure all marketing activities are executed to the highest standards, maintaining an expression of quality and integrity
  5. Strategic Execution: Ability to balance long-term strategic brand growth with effective day-to-day tactical execution of all marketing activities to achieve business goals
  6. Problem Solving and Critical Thinking: Smart, creative problem solver with a curiosity and root-cause orientation, applying critical thinking to complex issues with an ego-less approach
  7. Continuous Improvement: Strives for excellence and maintains an ongoing improvement mentality, fostering a culture of innovation and efficiency
  8. Leadership: Inspirational leadership that inspires team members to do their best work; operates with empathy for all team members
  9. Communication: Clear, concise communicator who can streamline and share information effectively across diverse audiences while maintaining collaborative yet decisive leadership
Experience Required:
  • A proven track record (5-7 years experience) in developing and implementing comprehensive marketing strategies that align with overall business objectives, working with premium or non-promotional brands
  • Demonstrated ability to lead and manage large-scale, integrated marketing campaigns across multiple channels, including digital, social media, email, and public relations
  • Proficiency in analyzing market trends, consumer behavior, and competitive landscapes to inform strategic decisions, with a track record of producing actionable market insights reports
  • Experience in managing and optimizing marketing budgets, including conducting annual budget planning processes and ensuring efficient allocation of resources to maximize ROI
  • Proven leadership experience, including mentoring and managing marketing teams, fostering a collaborative and innovative work environment, and driving high performance
  • Experience overseeing the creative execution of marketing assets to ensure consistency with brand identity, visual standards, and tone of voice across all platforms
  • Skilled in managing PR agency relationships, executing outreach initiatives, and developing strategic partnerships with influencers, brands, and media to enhance brand visibility
  • Strong background in supervising performance marketing efforts, including strategy development, budget allocation, and creative execution, with a focus on driving measurable business growth
Salary: $130K-$150K

  • Director, Marketing

    4 weeks ago

    San Diego, United States San Diego Association of Realtors Full time $90,000 - $120,000

    Job DescriptionJob DescriptionSUMMARYThe Director of Marketing works closely with the Leadership Team in planning, managing, and coordinating activities of marketing and events. This person manages the events department to successfully create and execute association events and manages and executes the marketing plan as set for the association by performing...

  • Marketing and Promotions Director

    4 days ago

    San Diego, California, United States University of San Diego Full time

    Job SummaryThe University of San Diego is seeking a highly skilled and experienced Marketing and Promotions Director to join its Athletics Department. As a key member of the team, you will be responsible for driving revenue and attendance at athletic events through fan engagement initiatives, promotional campaigns, and ticket sales.Key...

  • Creative Director

    1 month ago

    San Diego, United States CUENTO Marketing Full time

    JOB SUMMARY:CUENTO’s Creative Director will work with a variety of clients on full scope creative ideation, conception, hands-on production and execution. The ideal candidate is a solutions-oriented leader, focused on an innovative and fresh approach to creative storytelling. As CUENTO’s Creative Director, you will drive the overall visual narrative,...

  • Creative Director

    1 week ago

    san diego, United States CUENTO Marketing Full time

    JOB SUMMARY:CUENTO’s Creative Director will work with a variety of clients on full scope creative ideation, conception, hands-on production and execution. The ideal candidate is a solutions-oriented leader, focused on an innovative and fresh approach to creative storytelling. As CUENTO’s Creative Director, you will drive the overall visual narrative,...

  • Creative Director

    1 month ago

    San Diego, United States CUENTO Marketing Full time

    JOB SUMMARY:CUENTO’s Creative Director will work with a variety of clients on full scope creative ideation, conception, hands-on production and execution. The ideal candidate is a solutions-oriented leader, focused on an innovative and fresh approach to creative storytelling. As CUENTO’s Creative Director, you will drive the overall visual narrative,...

  • Artistic Director

    6 days ago

    San Diego, California, United States CUENTO Marketing Full time

    POSITION OVERVIEW:The Creative Director at CUENTO Marketing will engage with a diverse range of clients to spearhead comprehensive creative ideation, development, hands-on production, and implementation. The successful candidate will be a solution-focused leader, dedicated to an innovative and contemporary approach to creative storytelling. In this role, you...

  • Assistant Director of Marketing

    1 week ago

    San Diego, United States Northwestern Mutual Portland Full time

    Job DescriptionJob DescriptionSalary: $65k - $80kAssistant Director of MarketingPosition DescriptionThe Assistant Director of Marketing will help manage and execute the day-to-day strategic marketing initiatives for the local Network Office (NO) and for select financial advisors. This role will partner with and support leadership in the development and...

  • Director of Marketing and Communications

    1 month ago

    San Diego, California, United States teamworkonline Full time

    San Diego Strike Force Director of Marketing and CommunicationsSummary:We are the San Diego Strike Force. The only pro football team in San Diego, and we are on a (non) top secret mission to find our Director of Marketing and Communications. We are a lean and resourceful group whose front office operations are as fun and exciting as our last second wins on...

  • Director of Marketing and Communications

    1 month ago

    San Diego, United States teamworkonline Full time

    San Diego Strike Force Director of Marketing and CommunicationsSummary:We are the San Diego Strike Force. The only pro football team in San Diego, and we are on a (non) top secret mission to find our Director of Marketing and Communications. We are a lean and resourceful group whose front office operations are as fun and exciting as our last second wins on...

  • Director of Marketing Operations

    1 month ago

    San Diego, United States KTeam Full time

    We’re looking for a Director of Marketing Operations for a successful San Diego-based OnlyFans creator marketing company that works with high-profile OnlyFans creators and influencers to grow their subscriber networks and cross-platform audience reach while maximizing their overall brand value.Please note: this is a San Diego-based position with an office...

  • Marketing Director

    4 days ago

    San Diego, California, United States Bridge Home Health and Hospice Full time

    Job SummaryWe are seeking a highly skilled Marketing Director to join our team at Bridge Home Health and Hospice. As a key member of our leadership team, you will be responsible for developing and implementing marketing strategies to drive business growth and expansion.Key ResponsibilitiesDevelop and execute comprehensive marketing plans to achieve business...

  • Area Director of Marketing

    4 days ago

    San Diego, California, United States Bridge Home Health and Hospice Full time

    Job SummaryWe are seeking a highly skilled and experienced Marketing Director to join our team at Bridge Home Health and Hospice. As a key member of our leadership team, you will be responsible for developing and implementing effective marketing strategies to drive business growth and expansion.Key ResponsibilitiesDevelop and execute comprehensive marketing...

  • Director of Sales and Marketing

    2 days ago

    San Diego, California, United States Marriott International Full time

    Job SummaryAs the Director of Sales and Marketing for Marriott International, you will be responsible for leading the sales department and driving revenue growth through strategic account planning, marketing communication, and customer relationship management.Key ResponsibilitiesDevelop and implement a strategic account plan to drive revenue growth and...

  • Volunteer Marketing and Social Media Director

    24 hours ago

    San Diego, California, United States Education First Full time

    About Education FirstEducation First is a non-profit organization dedicated to providing need-based college scholarships to underserved communities. Our mission is to empower low-income youth to achieve their educational goals and improve their lives and community.Job SummaryWe are seeking a highly motivated and experienced Marketing and Social Media...

  • Director of Database Marketing

    2 months ago

    San Diego, United States LV Search Partners Full time

    Requirements: Bachelor’s degree in Marketing. Advanced degree preferred.5 to 10 years of experience in the gaming industry, including a senior marketing position with direct responsibility for revenue generation and database marketing.____________________________________________________________________________About the CompanyLocated in the scenic hills of...

  • Director of Database Marketing

    1 month ago

    San Diego, United States LV Search Partners Full time

    Requirements: Bachelor’s degree in Marketing. Advanced degree preferred.5 to 10 years of experience in the gaming industry, including a senior marketing position with direct responsibility for revenue generation and database marketing.____________________________________________________________________________About the CompanyLocated in the scenic hills of...

  • Director, Growth Marketing Strategist

    5 days ago

    San Diego, California, United States Intuit Full time

    About the RoleWe are seeking a seasoned leader to join our team as a Director of Growth Marketing at Intuit. As a key member of our marketing organization, you will be responsible for driving growth and innovation across our digital products and services.Key Responsibilities:Develop and execute a growth marketing strategy that aligns with our business...

  • Regional Director of Sales and Marketing

    19 hours ago

    San Diego, California, United States Senior living Full time

    About Our CompanySinceri Senior Living is a dynamic and employee-centric organization that values innovation and excellence. As a certified Great Place to Work for five consecutive years, we offer a unique opportunity for career growth and development.We are committed to creating a diverse and inclusive work environment, where every individual can thrive and...

  • Director of Marketing

    2 months ago

    San Antonio, United States Pyramid Global Hospitality Full time

    Overview La Cantera Resort is in search of a Marketing Director to join our dynamic team! Located northwest of San Antonio in a picturesque setting within Texas Hill Country, La Cantera has established itself as one the state's premier resort destinations. As Director of Marketing, you will play a pivotal role in shaping and executing strategic marketing...

  • Senior Director of Consumer Marketing and Strategy

    1 week ago

    San Diego, California, United States Acadia Pharmaceuticals Inc. Full time

    Job SummaryWe are seeking a highly experienced Senior Director of Consumer Marketing and Strategy to lead our consumer marketing efforts and drive business growth. This role will be responsible for developing and implementing a comprehensive consumer marketing strategy, including multi-channel marketing plans, creative development, and data-driven...