Marketing Coordinator

1 month ago


Franklin, United States MyBenefitsChannel Full time
Job DescriptionJob Description

MyBenefitsChannel (www.mybenefitschannel.net) is an innovative software technology firm providing clients with Human Capital Management (HCM) and Employee Lifecycle Management solutions. Our company is a small, dynamic, fast growing firm. Our team members thrive on a collaborative, team-based and supportive culture.

We are currently recruiting for a Marketing Coordinator to directly support the CEO and the company's marketing efforts. This position will play a key role in executing on important company communication and growth strategies.

Responsibilities:

  • Oversee the development and execution of marketing campaigns across various channels (digital, print, social media)
  • Monitor marketing campaign performance and provide data analysis reports to leadership
  • Maintain the company's marketing calendar and coordinate with the sales team as needed
  • Oversee the creation and management of various marketing materials, including brochures, videos, web presentations, website, white papers, case studies, and social media content
  • Develop and implement communication plans for new product and feature rollout to customers and prospects
  • Coordinate and plan the company's attendance at various trade shows, industry conferences, and in-person customer events
  • Oversee ongoing updates and maintenance for the marketing website, including content updates, SEO, campaign landing pages, etc
  • Implement and monitor strategies to generate new sales leads through internal efforts and external vendors
  • Conduct market research to identify potential partners/customers and analyze competitor trends
  • Assist with management and maintenance of the company's Salesforce CRM system and marketing databases

Qualifications:

  • Bachelor's degree in marketing, business administration, or a related field (preferred)
  • 2 or more years of experience in marketing or a similar role
  • Strong analytical and problem-solving skills
  • Highly organized and detail-oriented with a strong work ethic
  • Excellent communication and interpersonal skills
  • Proficient in Microsoft Office 365 Suite and CRM software (Salesforce preferred)
  • Experience with social media marketing a plus
  • Ability to work independently and as part of a team in a remote workforce environment
  • Candidates located in the greater Nashville, TN area are preferred

Benefits:

  • Competitive salary and benefits package including health, dental, vision, disability, basic and voluntary life, HSA matching, wellness program with rewards, and 401(k) matching.
  • Opportunity to work in a fast-paced and dynamic environment
  • Gain valuable experience in both sales and marketing
  • Be part of a growing and successful company


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