Content Manager

3 weeks ago

Allentown, United States Fromm Electric Supply Full time
Job DescriptionJob DescriptionDescription:

Fromm is a premier electrical supply company in the Mid-Atlantic market, renowned for its strong growth potential. Now in its third generation of family ownership, Fromm remains dedicated to employing the industry’s most exceptional workforce.

We offer outstanding benefits, including competitive hourly rates, comprehensive medical, dental, and vision coverage, a 401K match, generous paid time off, life and disability insurance, tuition reimbursement, and more. Join us and apply today


The Content Manager develops, coordinates, implements, and tracks content strategies to engage target audiences and achieve marketing goals. This role involves creating and managing content across various platforms, including websites, emails, digital literature, blogs, articles, videos, and social media. Working with marketing leadership, the Content Manager maintains a content calendar, optimizes for SEO, and ensures legal compliance to boost brand awareness, increase traffic, generate leads, and drive conversions.


Responsibilities

  • Develop content strategies aligned with marketing goals, defining objectives, target audiences, and content themes.
  • Collaborate with marketing leadership to create and maintain a marketing content calendar, ensuring consistent content publishing and strategic alignment throughout the year.
  • Write standard emails and automated email workflows targeting customers, suppliers, and associates to support marketing campaigns and company updates.
  • Create weekly blog posts for company blogs, collaborating with subject matter experts and attending events for company updates.
  • Write press releases and articles, collaborating with regional media and industry publications for distribution.
  • Collaborate with department leaders to write and distribute the monthly company newsletter.
  • Plan and write effective website landing pages and online content for marketing campaigns, promotions, and products/services, focusing on user experience, brand consistency, and conversion goals.
  • Optimize website content for SEO best practices, monitor page rankings monthly, and track SEO performance.
  • Set up performance tracking for content marketing efforts, monitor analytics, and refine strategies.
  • Ensure compliance with legal regulations, such as copyright laws.
Requirements:


Qualifications

  • Strong writing, editing, and communication skills in English.
  • Understanding of SEO principles, including keyword research, on-page optimization, and link-building strategies.
  • Ability to analyze data and metrics to understand content performance, familiarity with analytics tools like Google Analytics or Adobe Analytics preferred.
  • General understanding of video production and social media marketing on platforms like LinkedIn, Facebook, and Instagram.
  • Ability to manage calendars and projects with attention to detail.
  • Good organizational and time-management skills.
  • Hands-on experience with MS Office and WordPress, basic ability to use Adobe Creative Suite preferred.
  • BS degree in Journalism, Marketing, or a relevant field preferred.

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