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Outreach Manager
1 month ago
Summary
This Outreach Manager role serves as a business partner to our Sales, Marketing, Assisted Living, and Human Resources departments. This position serves as an external relations agent and must align with our core company values: Caring, Trust, Stewardship, Respect, Integrity, Innovation, and Collaboration. This position is pivotal in driving lead generation and brand awareness for Horizon House. Under the direction of the Director of Sales and in collaboration with the Leadership Team, this role is responsible for external relations and business development for our Continuing Care Retirement Community (CCRC). This role is responsible for building relationships with senior centers, hospital discharge planners, social workers, case managers, and physicians, as well as assisted living, rehabilitation centers, and other businesses. The Outreach Manager will ensure that Horizon House has visibility in the metropolitan Seattle area by participating in community events.
Essential Job Duties
· Responsible for researching, developing, and nurturing referral network relationships and producing referrals.
· Achieve lead generation objectives with the primary goal of bringing in new business to increase the occupancy of assisted living and independent living.
· Work closely with the Assisted Living Director to facilitate referrals that lead to increased occupancy.
· Develop and maintain knowledge of Horizon House and other services for older adults. Act as a resource for referral partners.
· Use CRM to track and report on business development activities, performance metrics, and outcomes.
· Host and participate in community events, B2B presentations, and other opportunities to generate brand awareness.
· Collaborate with internal teams to leverage external relationships to meet business objectives.
· Perform other duties as assigned, consistent with the general nature of this outside sales job description.
Essential Experience/Knowledge/Education/Specialized Training
· Two-three years of successful outside sales experience in healthcare related field.
· Bachelor’s degree from an accredited institution (preferred).
· Reliable transportation and a valid driver’s license
· Ability to successfully plan and execute project goals.
· Strong team player mentality
· A proven record of successful sales.
· Must be motivated and able to perform work independently.
· Must demonstrate the ability to interact appropriately with seniors.
· Excellent computer skills, including competence with Microsoft Office (Word, Excel, Outlook), database management software, and use of the Web.
