Digital Marketing Account Manager

1 month ago

Lexington, United States Xometry Full time
Job DescriptionJob Description

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.

As a Digital Marketing Account Manager you will collaborate with your clients to gain a deep understanding of their unique business objectives and design multi channel marketing strategies to drive tangible outcomes.

Responsibilities:

  • Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
  • Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)
  • Partner with cross-functional teams to execute multi channel marketing campaigns with a focus on ABM, lead generation and attribution
  • Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope
  • Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program
  • Address clients' questions or concerns about the performance of their program and provide strategic and tactical solutions
  • Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
  • Collaborate with Sales to offer a holistic service that can lead to increased revenue
  • Develop, present, and implement holistic growth marketing strategies that align with the clients' goals, covering aspects like user acquisition, conversion, and revenue growth

Qualifications:

  • Bachelor's degree required
  • 2+ years experience in a digital marketing role; agency preferred
  • 1+ years of client-facing experience
  • 1+ years of project management experience
  • Knowledge of best practices for SEO, PPC, ABM and Content Marketing
  • B2B and/or industrial/manufacturing industry knowledge preferred
  • Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
  • Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)
  • Some experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred
  • Preferred Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
  • Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients

#LI-Hybrid

Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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