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Digital Marketing Account Manager

2 months ago

Lexington, Kentucky, United States Xometry Full time
Job Description

Xometry, a leading digital marketplace for manufacturing, is seeking a skilled Digital Marketing Account Manager to join our team. As a key member of our Growth Marketing team, you will collaborate with clients to drive business growth and success.

About the Role:

  • Develop and execute multi-channel marketing strategies to drive tangible outcomes for clients.
  • Partner with cross-functional teams to execute campaigns, focusing on Account-Based Marketing (ABM), lead generation, and attribution.
  • Lead regular client calls to review program KPIs, deliverable updates, and program progress.
  • Consult with clients on digital marketing best practices and provide strategic and tactical solutions.
  • Leverage data analytics to uncover actionable insights and make informed recommendations to optimize marketing campaigns.
  • Collaborate with Sales to offer a holistic service that can lead to increased revenue.

Requirements:

  • Bachelor's degree required.
  • 2+ years of experience in a digital marketing role, preferably in an agency setting.
  • 1+ years of client-facing experience.
  • 1+ years of project management experience.
  • Knowledge of best practices for SEO, PPC, ABM, and Content Marketing.
  • B2B and/or industrial/manufacturing industry knowledge preferred.
  • Experience using SEO tools, LinkedIn analytics, Data Studio reporting, and marketing platform tools.
  • Preferred certifications: Hubspot, Google Analytics, Google Ads, and/or project management.
  • Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.

Xometry is an equal opportunity employer and values diversity, equity, inclusion, and belonging. We are committed to creating a positive workplace for all.