Spa Channel Marketing Specialist

2 months ago

Chandler, United States VB Cosmetics, Inc. Full time
Job DescriptionJob Description

Job Description

We are seeking a strategic and results-oriented Spa Channel Marketing Manager to join our team. The ideal candidate will possess a deep understanding of the spa and salon professional business and have a proven track record of driving marketing programs and sales. This role requires a collaborative individual who can work closely with our sales and education teams to create and implement effective marketing strategies that enhance our brand presence and drive revenue growth within the spa channel.

Become an integral member of the community to create and maintain a safe, efficient, and responsive work environment and support the Company’s plan to be a desirable place to work.

Help build a healthy community whose members share a common goal, accept personal responsibility, earn each other's respect, excel in their tasks, help each other be successful, participate in the social benefits of being associated with a winning team and Company profits and provide creative, enjoyable opportunities for all.

Responsibilities
1.Marketing Strategy and Execution:

  • Develop and execute comprehensive marketing plans tailored to the spa and salon channel, aligning with overall brand and business objectives.
  • Identify key marketing opportunities within the spa channel and create targeted campaigns to capitalize on these opportunities.
  • Plan and manage product launches, promotions, and events specific to the spa and salon market.

2.Collaboration with Sales and Education Teams:

  • Work closely with the sales team to understand market needs, customer insights,and sales goals, ensuring marketing strategies support and drive sales efforts.
  • Collaborate with the education team to develop training and educational materials that support marketing initiatives and enhance product knowledge among spa professionals.
  • Coordinate joint marketing activities with sales representatives, such as in-spa promotions, trade shows, and industry events.

3.Brand Development and Management:

  • Ensure consistent brand messaging and positioning across all marketing channels within the spa and salon market.
  • Develop and maintain strong relationships with key industry influencers, partners,and spa professionals to enhance brand credibility and visibility.
  • Spa Channel Marketing Specialist
  • Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for brand growth and improvement.

4.Content and Collateral Creation:

  • Create compelling marketing collateral, including brochures, digital content, social media posts, and promotional materials tailored to the spa and salon audience.
  • Develop and manage content calendars to ensure timely and relevant communication with spa professionals and customers.
  • Oversee the production of high-quality visual and written content that aligns with brand standards and resonates with the target audience.

5.Performance Tracking and Reporting:

  • Establish key performance indicators (KPIs) to measure the success of marketing campaigns and programs within the spa channel.
  • Analyze campaign performance data and provide regular reports to senior management, offering insights and recommendations for optimization.
  • Utilize data-driven insights to refine marketing strategies and improve ROI.

Education

  • Bachelor’s degree in Marketing, Business, or a related field.

Experience

  • Working with sales and education teams in a collaborative environment.
  • Knowledge of the latest marketing trends and technologies relevant to the spa and salon industry.
  • Experience with CRM systems and marketing automation tools.

Skills

  • Proven experience in marketing within the spa and salon industry.
  • Strong understanding of the spa and salon professional business, including market dynamics, customer behaviors, and industry trends.
  • Demonstrated ability to develop and execute successful marketing strategies and programs.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  • Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics software.
  • Creative thinker with a keen eye for detail and a passion for the beauty and wellness industry.

Benefits
•Competitive salary and performance-based bonuses.
•Comprehensive health, dental, and vision insurance.
•Opportunities for professional growth and development.
•Employee discounts on our beauty products.

Company DescriptionHelp build a healthy community whose members share a common goal, accept personal responsibility, earn each other’s respect, excel in their tasks, help each other be successful, participate in the social benefits of being associated with a winning team and Company profits, and provide creative, enjoyable opportunities for all.Company DescriptionHelp build a healthy community whose members share a common goal, accept personal responsibility, earn each other’s respect, excel in their tasks, help each other be successful, participate in the social benefits of being associated with a winning team and Company profits, and provide creative, enjoyable opportunities for all.

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