Head of Marketing Strategy

1 week ago

Chandler, Arizona, United States NovaSource Power Full time
Position Overview

Company Background

NovaSource Power Services stands as a leading global partner for renewable asset proprietors aiming for intelligent growth. With over two decades of operational expertise, we specialize in Operations & Maintenance (O&M) and possess the global reach and strategic prowess to help our clients achieve their renewable objectives worldwide.

Our comprehensive services enhance every phase of our clients' project lifecycles—from initiation to closure and all stages in between. This approach fosters success for our clients, stability for our teams, and enables us to cultivate a world-class culture of excellence. This is how we empower a sustainable future.

Role Summary:

To effectively shape and drive our cohesive global marketing and communication strategy, we are in search of a Director of Marketing & Communications. Your extensive and diverse experience will be pivotal in integrating our core values and service identity into all internal and external communications. By enhancing our existing brand, you will significantly contribute to advancing our business objectives. As we continue to develop value-added services for our clients, your role will be crucial in articulating that value.

Key Responsibilities:

  • Formulate and execute a comprehensive strategic communications plan to elevate NovaSource Power's brand identity; enhance awareness of its initiatives and priorities; and boost visibility among key stakeholder audiences.
  • Design a marketing and public relations strategy that enables NovaSource Power's leadership to translate business objectives into impactful integrated campaign strategies, messaging, and content that drive customer engagement, lead generation, and revenue growth.
  • Assess challenges and opportunities: Identify emerging issues facing the organization. Collaborate with our leadership team and staff to pinpoint internal and external communication opportunities and solutions, and develop and implement effective strategies to support them. You will also play a vital role in expanding our brand into new market segments and increasing market share.
  • Oversee the creation of engaging marketing content across all platforms, channels, and regions, ensuring message consistency.
  • Serve as a Subject Matter Expert in digital marketing, managing and optimizing initiatives across all digital channels, including paid advertising, email marketing, search engine marketing, personalization, and virtual events.

Candidate Profile:

  • Innovative and bold: Capable of navigating an environment characterized by change and high expectations to facilitate strategic advancements.
  • A compelling brand communicator: Proven ability to generate enthusiasm that drives effective change.
  • Demonstrated strength in strategic leadership and development both internally and across functions.
  • A collaborative team player: Excellent verbal and written communication skills, adept at building relationships across various stakeholder groups to foster collaboration and influence.
  • Results-oriented: A critical thinker and self-starter who can lead and manage projects effectively.
  • Analytical problem solver: Skilled in prioritizing tasks to meet business objectives.

Qualifications:

  • Extensive experience successfully leading marketing or communications teams at an international enterprise level.
  • Proficiency in essential marketing capabilities such as copywriting, digital creative development, audience segmentation, and investment optimization.
  • A solid understanding of Content Marketing, Customer Marketing, Brand Management, Communications, and/or Global Marketing Operations is essential, with expertise in at least one area being advantageous.
  • Experience in establishing and executing a multi-year marketing and communication strategy at an enterprise level.
  • A minimum of a bachelor's degree (preferably a Master's) in a relevant field.
  • Proven success in recruiting, mentoring, developing, leading, and retaining staff.
  • Strong interpersonal skills, including diplomacy, persuasion, oral and written communication, public speaking, consensus building, and decision-making.
  • Exceptional organizational skills, with the ability to prioritize, manage multiple projects, and meet tight deadlines.
  • Excellent written and verbal communication abilities.
  • Willingness to travel up to 10% domestically and up to 5% internationally.

Working at NovaSource Power Services:

We prioritize employee well-being outside of work and offer various ways to support our staff in achieving their personal and professional goals. We believe that experience comes in many forms, and transferable skills, along with passion, are highly valued. If you find this job description inspiring but feel your background doesn't align perfectly with our requirements, or if you believe you possess qualifications that would contribute to your success in this role, we encourage you to consider applying.

Potential candidates should meet the educational and experience requirements outlined above and excel in fulfilling the responsibilities associated with this position.

Diversity Statement – Equal Employment Opportunity

NovaSource is committed to providing equal employment opportunities to all applicants and employees. We do not tolerate unlawful discrimination against any applicant or employee based on race, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.

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