Marketing Consultant

4 weeks ago

Overland Park, United States NextGen | GTA: A Kelly Telecom Company Full time

Position Overview:

We are seeking a dynamic and experienced Sales professional to join our Business marketing team. This role is pivotal in equipping our direct sales teams with the information and assets they need to follow up on leads from events, respond to campaign leads and leverage marketing programs. The ideal candidate will work cross-functionally with campaign teams, field marketing, sales development, and event managers to ensure seamless execution and maximum impact of our sales and marketing efforts. Position will support multiple segments including Enterprise, Government, Partner Marketing.

Key Responsibilities:

Lead Management and Follow-Up:

  • Equip direct sales teams with comprehensive information and resources needed to follow up on leads generated from events and other marketing activities.
  • Develop and implement processes for tracking and managing lead follow-up to ensure timely and effective engagement.
  • SFDC account mapping post event.

Marketing Program Communication:

  • Collaborate with marketing teams to understand and disseminate information about marketing programs, promotions, and campaigns to the sales teams.
  • Ensure sales teams are well-informed about current and upcoming marketing initiatives and how they can leverage these in their sales efforts.

Cross-Team Collaboration:

  • Work closely with campaign managers, field marketing, sales development teams, and event managers to align sales enablement strategies with broader marketing and sales goals.
  • Facilitate regular cross-team meetings to discuss ongoing and upcoming projects, ensuring alignment and collaboration.

Content Development and Training:

  • Develop and deliver marketing assets to equip sales teams with the necessary resources to effectively sell Business solutions.
  • Create and maintain a library of sales enablement content, including flyers, banners, ad templates, pitch decks.
  • Preferred: Adobe Spark experience, Canva experience, graphic software experience.

Performance Metrics and Reporting:

  • Monitor and analyze the performance of sales enablement initiatives, providing regular updates on utilization of materials.
  • Use data-driven insights to continuously improve sales enablement strategies and tactics.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field or equivalent work experience.
  • 3+ years of experience in sales enablement, project management, or a related role, preferably within the telecommunications or technology sector.
  • Proven track record of successfully managing and executing sales enablement programs.
  • Strong understanding of sales processes and marketing strategies.
  • Experience working with agencies to develop creative materials.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Proficiency in using SFDC.

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