Senior Paid Media Specialist

1 month ago


Overland Park, United States iFocus Marketing Full time

The Sr. Paid Media Specialist supports the account and internal teams with the development of marketing strategies, market research of new client opportunities, preparation and analysis of reports, maintaining status of client deliverables, pulling keyword volumes and estimates, writing paid media ad copy and implementing digital paid media campaigns and strategies.


The ideal candidate works well under pressure and is able to juggle multiple projects at once, while delivering on-time and exceptional work. They are flexible, adaptable, and able to learn quickly in various technical environments.


Duties and Responsibilities:

  • Design, execute, and maintain ROI-focused digital paid media campaigns in a variety of platforms for search, social and programmatic
  • Conduct thorough keyword analysis
  • Continually optimize campaign components, including keyword strategy, ad copy, bid strategies, cost per conversion, cost per click, audience optimization, etc.
  • Write compelling digital ad copy with a focus on driving conversions
  • Compile monthly insights for our clients, with personal comments and analysis of campaign performance, as well as recommendations for future campaign optimization
  • Manage and monitor account budgets and pacing for 30+ accounts
  • Consult with clients and marketing team on recommended new content or landing pages necessary to promote campaign performance
  • Manage analytics to ensure Conversion Tracking & Retargeting Pixels are tracking properly
  • Stay on top of the latest digital trends and best practices and share with team
  • The duties and responsibilities may not be inclusive of all assigned duties, responsibilities, or aspects of the position and may be amended at the discretion of the Director of Paid Media


Required Skills and Qualifications

  • Bachelor’s degree in marketing or related field, or equivalent job experience (emphasis on digital marketing preferred)
  • 3+ years experience working as a paid media buyer or campaign manager
  • Experience with paid search platforms (Google Ads, Microsoft Ads, YouTube, etc.)
  • Experience with other paid media ad platforms, such as, Programmatic Display, Spotify, Hulu, Reddit, Social platforms, etc.
  • Experience working in Google Analytics 4
  • Self starter; self-motivated work ethic
  • Ability to use performance KPIs to draw conclusions and provide feedback and recommendations.
  • Critical, forward thinker
  • Excellent written and verbal communications skills
  • Strong creative writing skills
  • Able to work collaboratively with a team as well as independently


Preferred Qualifications

  • All Google Ads certifications completed
  • Google Analytics 4 certifications completed 
  • Experience working in multiple/all Google Ads campaigns types (Search, Shopping, Performance Max, etc.)
  • Google Tag Manager experience
  • Agency experience




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