Marketing Manager/Strategist

1 month ago

Nashville, United States Double Diamond Marketing Full time
Job DescriptionJob Description

Company Overview:
Founded in 1997, Double Diamond is a Nashville-based full-service marketing and communications agency specializing in the beverage alcohol and healthcare industries. With decades of experience, we’ve developed a reputation for delivering innovative, results-driven strategies that keep our clients at the forefront of their industries. We pride ourselves on staying ahead of emerging technologies and trends, ensuring that our work not only meets but exceeds the expectations of our clients.

At Double Diamond, we foster a dynamic, creative work environment where collaboration and innovation thrive. As one of the few full-service agencies in Nashville, we offer the unique opportunity to work on a wide variety of projects, helping to build and support brands that make an impact. Our team is made up of passionate professionals who are not just experts in their fields but also committed to continuous learning and growth. We value strong relationships, both within our team and with our clients, and we believe that these connections are the foundation of our success.

Position Overview:
As the Marketing Manager/Strategist, you will be responsible for developing and executing marketing strategies that align with our business goals. You’ll work closely with the company founder and owner, benefiting from direct mentorship and guidance. You’ll also collaborate with a diverse team of specialized contractors and internal team members while working directly with clients to understand their needs and deliver tailored marketing solutions. Your ability to manage projects, coordinate with contractors and team members, interact with clients, and execute marketing tasks will be key to your success in this role.

Key Responsibilities:

  • Strategic Planning: Develop a comprehensive marketing plan that supports the company's growth objectives, focusing on brand positioning, customer acquisition, and retention.
  • Client Management: Serve as the primary point of contact for clients, building and maintaining strong relationships. Understand client needs, provide strategic marketing advice, and ensure the delivery of high-quality work.
  • Project Management: Coordinate and manage the work of both contractors and internal team members, ensuring timely delivery of video production, content creation, website development, and other marketing assets.
  • Digital Marketing: Oversee and execute digital marketing efforts, including META advertising (Facebook/Instagram), Google Analytics, HubSpot, and experience with email marketing platforms. You’ll collaborate with specialists where needed and manage the overall strategy.
  • Content Creation: Lead content creation efforts, working with content producers and designers to produce high-quality materials such as website content, blog posts, social media updates, and promotional materials.
  • Brand Management: Ensure consistent and impactful brand messaging across all platforms. Develop and maintain brand guidelines to ensure brand integrity.
  • Market Research: Conduct research to understand market trends, customer behavior, and competitive landscape. Use these insights to inform marketing strategies.
  • Campaign Execution: Plan, implement, and manage marketing campaigns that drive traffic, engagement, and conversions. Analyze performance and adjust tactics as needed.
  • Analytics & Reporting: Monitor and report on the performance of all marketing activities. Use data to make informed decisions and optimize efforts for better results.
  • Collaboration: Work closely with the company owner to align marketing efforts with business goals and priorities. Collaborate with contractors and internal team members to ensure projects are executed effectively and meet quality standards.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.
  • 5+ years of experience in marketing, with a broad understanding of various marketing disciplines.
  • Strong project management skills with experience managing contractors or external teams.
  • Hands-on digital marketing skills, including META advertising (Facebook/Instagram), Google Analytics, HubSpot, and experience with email marketing platforms.
  • Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Experience with back-end website management, Shopify, and e-commerce platforms.
  • Extensive experience in social media management, beyond just scheduling posts—must be adept at managing engagement, understanding brand voice, and creating meaningful connections with audiences.
  • Willingness to immerse yourself in our clients' brands, managing engagement by truly getting to know their unique stories and needs.
  • Basic video editing skills, with a willingness to edit videos on various platforms; not a core requirement but a valuable skill given the available resources.
  • Excellent client management and relationship-building skills.
  • Ability to work independently and take ownership of projects from start to finish.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinker with a passion for storytelling and brand development.
  • Enthusiasm for working with cool brands on exciting and innovative projects.
  • Experience in the beverage alcohol industry is a plus, though not required.

What We Offer:

  • Competitive salary based on experience.
  • Opportunity to work in our Nashville office, with a balanced work-from-home schedule.
  • Tremendous career-building benefits from working in-office, including more opportunities for learning and growth.
  • Healthcare benefits.
  • Flexible work environment with the ability to make a significant impact.
  • Opportunities for professional growth and skill development under the direct mentorship of the company founder.
  • A chance to work in a fun, exciting industry where creativity and innovation are at the forefront.
  • A collaborative and entrepreneurial atmosphere, with the potential for long-term career growth within Double Diamond.

Application Instructions:
If you're a marketing generalist who loves diving into all aspects of marketing, can effectively manage a team of specialized contractors and internal team members, enjoys working directly with clients, and wants to be part of a fun and creative industry, we want to hear from you. Please submit your resume and a brief cover letter explaining why you fit this role perfectly. Would also love to know the latest book you've read, so include that, too

Company DescriptionDouble Diamond is a Nashville-based full-service marketing and communications agency, founded in 1997. We specialize in crafting innovative, results-driven strategies across various industries, with a strong focus on the beverage alcohol sector. As one of the few truly full-service agencies in Nashville, we stay ahead of emerging technologies and trends to keep our clients leading in their markets. Our success is built on forming strong, lasting relationships, allowing us to deeply understand our clients' needs and deliver tailored solutions that drive brand recognition, lead generation, and business growth.Company DescriptionDouble Diamond is a Nashville-based full-service marketing and communications agency, founded in 1997. We specialize in crafting innovative, results-driven strategies across various industries, with a strong focus on the beverage alcohol sector. As one of the few truly full-service agencies in Nashville, we stay ahead of emerging technologies and trends to keep our clients leading in their markets. Our success is built on forming strong, lasting relationships, allowing us to deeply understand our clients' needs and deliver tailored solutions that drive brand recognition, lead generation, and business growth.

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