Digital Advertising Campaign Specialist

2 months ago


Remote, United States OM Digital Solutions Americas Full time
Job DescriptionJob Description

Purpose: Responsible for managing and analyzing online marketing campaigns and activities through data analysis and optimizing campaigns to achieve sales and marketing strategic goals.

Main Duties:

Management and analysis of digital marketing campaigns:

· Collaborate with agencies or manage independently to coordinate and deploy digital marketing campaigns across various channels, including Google Ads, Bing, Meta, YouTube, LinkedIn, and others, to drive online store success.

· Continuously monitor and analyze campaign performance across the portfolio, providing actionable insights and recommendations to improve KPIs based on data analysis.

  • Diagnose and resolve performance issues in campaigns, identifying root causes and implementing effective solutions

· Align campaign goals and targets to EAO region strategic goals and targets, marketing KPIs in partnership with Senior Manager of Digital Sales & Commercial Marketing

· Work with marketing team to manage and allocate budgets effectively across the portfolio, ensuring maximum efficiency and impact for each account

· Create and deliver detailed reporting to track the performance of each online marketing activity

· Work with E-commerce manager to drive the conversion goals of marketing activities via online store to maximize sales through daily/monthly promotion of online store

· Actively manage and brief digital advertising agency partners on company goals and targets to ensure campaigns fulfill company goals

· Stay informed on the latest trends, tools, and best practices in paid media and digital marketing.

 

Amazon/retail partner online marketing:

· Analyze existing online marketing activities of Amazon and retail partners to ensure achievement of company strategies and targets

· Propose adjustments to marketing actions of retail partners to reach target customers, improve cost efficiency and resolve existing issues monthly to management team

· Work with Sales team, marketing team and dealers to execute marketing actions that fulfill business goals, targets and KPIs

· Monitor brand pages on Amazon, online retail partners and execute required actions to achieve the businesses region wide marketing strategy

· Prepare required assets for dealer brand webpages in partnership with marketing members

· Utilize available data and insights to develop reporting to track performance of brand materials and content, and drive cost effectiveness

· Execute online marketing actions with each retail partner to maximize sales.

 

 

Others:

· Working closely with members of the Marketing Department and bring any issues or major achievements to the attention of the Senior Manager of Digital Sales & Commercial Marketing

· Perform other duties as assigned.

· Any ad hoc work/projects as required by Senior Management.

Position Profile:

Education: Bachelor’s Degree in Marketing, Ecommerce Marketing, Digital communications or similar field of study, or equivalent knowledge and professional experience. 3-5 years work experience in digital marketing, ecommerce, digital advertising, marketing analytics, or similar field.

Further education: n/a

Language: Active knowledge of English, additional languages are a plus.

Profession Experience:

Strong analytic, project management, and problem-solving skills with the ability to create and communicate recommendations. Strong marketing skills and knowledge of consumer electronics is a plus. Experience with web analytic tools (such as Google Analytics) is required

Additional Skills: PC skills, user knowledge of office software (MS Office, etc.). Strong analytical skills and high attention to detail. Communication skills. Excellent oral written and verbal communications skills with the ability to effectively interact with all levels of management throughout the organization. Must possess sound judgment on complex communication problems. Pleasant demeanor. High professional commitment. Knowledge of Adobe analytics, Magento, and/or Salesforce Marketing Cloud is preferred

Traveling: not required unless specifically requested by manager

Authorization level: as per duties

 

Company DescriptionOM Digital Solutions Corporation is a leading provider of award-winning digital imaging and audio solutions, noted for its precision optics and groundbreaking technologies. After being split from Olympus Corporation in 2021, OM Digital Solutions was newly formed to infuse its imaging heritage of 85 years – including its technologies, products, services, and brand legacy – into a new agile company, unleashing the full potential of its business. Today, OM Digital Solutions develops best-in-class products that challenge the boundaries of product design and functionality, fulfilling the needs of consumers and professionals alike.Company DescriptionOM Digital Solutions Corporation is a leading provider of award-winning digital imaging and audio solutions, noted for its precision optics and groundbreaking technologies. After being split from Olympus Corporation in 2021, OM Digital Solutions was newly formed to infuse its imaging heritage of 85 years – including its technologies, products, services, and brand legacy – into a new agile company, unleashing the full potential of its business. Today, OM Digital Solutions develops best-in-class products that challenge the boundaries of product design and functionality, fulfilling the needs of consumers and professionals alike.

  • Remote, United States OM Digital Solutions Americas Full time $60,000 - $65,000

    Job DescriptionJob DescriptionPurpose: Responsible for managing and analyzing online marketing campaigns and activities through data analysis and optimizing campaigns to achieve sales and marketing strategic goals.Main Duties: Management and analysis of digital marketing campaigns: · Collaborate with agencies or manage independently to coordinate and deploy...


  • Remote, Oregon, United States WIN Home Inspection Full time

    ABOUT WIN:Founded in 1993, WIN is a highly innovative PropTech company building new and disruptive software platforms and products for the massive real estate industry. We have the stability and brand recognition as a 30-year old company along with the curiosity and energy of a start-up. We are an Entrepreneur 500 company, Entrepreneur Fastest Growing...


  • Remote, Oregon, United States Level Agency Full time

    DescriptionAbout You:You are a highly organized and proactive individual who excels in coordinating complex campaigns and ensuring consistent and effective messaging across various channels. You thrive at owning processes and are eager to create new ones. You excel at clear communication and holding team members accountable. You are driven to manage various...


  • Remote, Oregon, United States Level Agency Full time

    DescriptionAbout You:You are a highly organized and proactive individual who excels in coordinating complex campaigns and ensuring consistent and effective messaging across various channels. You thrive at owning processes and are eager to create new ones. You excel at clear communication and holding team members accountable. You are driven to manage various...

  • Marketing Specialist

    2 months ago


    Remote, Oregon, United States Lumin Digital Full time

    Position Overview:Lumin Digital is looking for a dynamic and energetic Marketing Specialist to join our marketing team. The ideal candidate will have a background in event planning and campaign management within the B2B SaaS industry, specifically focusing on finance, banking, and credit union sectors. This role is instrumental in driving brand visibility,...


  • Remote, Oregon, United States RxBenefits, Inc. Full time

    Job OverviewDemand Generation SpecialistRxBenefits, Inc. is in search of a remote Demand Generation Specialist who merges technical expertise, innovative thinking, data analysis, and a results-oriented mindset to implement B2B marketing initiatives that foster our organization's growth. Reporting to the Demand Generation Manager, this role will oversee the...


  • Remote, Oregon, United States AP Recruiters Full time

    Job SummaryAP Recruiters is seeking a highly experienced Digital Marketing Strategist to support our in-house digital marketing teams at an exciting and transformative time as we work toward securing Americas energy independence.This role requires a strategic thinker who can juggle multiple projects and work collaboratively with partners across internal and...


  • Remote, Oregon, United States Monte Carlo Full time

    About the role:As Monte Carlo's Sr. Digital Marketing Specialist, you will be responsible for the development, execution and optimization of digital marketing campaigns that drive conversions across our paid and organic channels.In this role, you will be an individual contributor responsible for creating and orchestrating global digital campaign plans from...


  • Remote, Oregon, United States Innovative Renal Care Full time

    Digital Marketing Manager The Digital Marketing Manager at Innovative Renal Care is responsible for developing and executing a comprehensive digital marketing strategy that drives engagement, leads, and growth for our organization. This role requires a strong understanding of digital marketing principles, including social media, paid advertising, email...


  • Remote, Oregon, United States Wonderlic Full time

    About UsWonderlic is focused on leading the way in fair, predictive science to create a world where everyone has and succeeds in their best job, and that starts with you We leverage I-O science to deliver evidence-based insights to predict and maximize employee potential using simple, intuitive assessment tools, and to make sure our team is engaged and...


  • Remote City, United States Cox Media Group Full time

    Location: TN-Remote, CA-Remote, MS-Remote, OR-Remote, WA-Remote Outside Seattle, WA-SeattleJob Title:  Client Performance SpecialistPosition OverviewThe Client Performance Specialist focuses on campaign and performance management for our portfolio of digital advertising clients. The Client Performance Specialist works closely with our local market sales...

  • Campaign Manager

    2 months ago


    Remote, Oregon, United States GSTV Full time

    GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace....


  • Remote, Oregon, United States Indivisible Project Full time

    Reporting to the Digital Campaigns Director, the Email and SMS Manager is responsible for pitching, drafting, and implementing content (primarily email, sms and landing page copy) for list-focused communications. A successful candidate will be able to prioritize and juggle multiple tasks, especially during rapid response times when goals may shift, and keep...


  • Remote, United States Boxcar Creative Full time

    Job DescriptionJob DescriptionJob Description:Are you a sales superstar with a knack for digital marketing and advertising? Do you understand customer acquisition intimately? Do you thrive on closing deals and exceeding targets? And getting the recognition and compensation for doing it? If yes, then we want to speak with – and maybe partner with -...


  • Remote, Oregon, United States Federato Full time

    Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato's...


  • Remote, Oregon, United States Riverside Insights Full time

    DescriptionAs the Digital Marketing Manager, you are responsible for executing the organization's digital marketing strategy across multiple channels, including web, email, social media, and paid advertising. Collaboration with Sr. Digital Marketing Manager, Sr. Campaign Manager, and other key stakeholders to develop targeted content and maintain a...


  • Remote, Oregon, United States Yubico Full time

    The RoleWe are seeking a dynamic and seasoned Marketing Campaign Manager to expand our growth and digital presence with B2B audiences in the Americas (e.g., US, Canada, and LATAM). You will drive brand awareness, demand generation, and marketing pipeline and revenue growth within our target markets to elevate the security posture in those organizations....


  • Remote, Oregon, United States Green Irony Full time

    Our How and Why: In a world where technology constantly evolves, every organization and individual is driven by a core purpose. Despite the vast potential AI holds, its true intelligence remains largely untapped, confined by conventional strategies that fail to break through complexity. At Green Irony, we commit to challenging the status quo, turning AI into...


  • Remote, Oregon, United States Velocity Global Full time

    We are looking for a well-rounded Head of Digital, Web, and Growth Marketing who will drive growth through digital marketing strategies and optimizing our website presence. This senior leadership role requires a data-driven marketer with expertise in digital marketing (SEO, blogs, paid search, paid social, retargeting, display advertising etc.), website...

  • Account Manager

    1 month ago


    Remote, Oregon, United States Four15 Digital Full time

    Our Mission We employ team members who push themselves, and their peers to be better every day. Our management team is here to invest in our team's growth. Everyone is equal and is in an impact role. We are an organization of surplus, where employees have unlimited potential to learn, earn and grow. By putting our team first, our clients will succeed. Our...