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Marketing Strategist
3 months ago
Position Title: Marketing Strategies Specialist
Location: Cincinnati, OH
Department: Marketing
Reports to: Marketing Director
FLSA Status: Full-Time
Position SummaryThe Marketing Strategies Specialist will be responsible for developing, implementing, and optimizing comprehensive marketing strategies that align with our business goals. This role requires a creative and analytical thinker with a deep understanding of market trends, consumer behavior, and digital marketing tactics. The ideal candidate will have a proven track record of crafting successful marketing campaigns that drive brand awareness, customer engagement, and revenue growth.
Key Responsibilities- Strategic Planning: Develop and execute marketing strategies and campaigns that align with company goals and objectives.
- Market Research: Conduct thorough market research and analysis to identify trends, opportunities, and competitive landscape.
- Campaign Management: Plan, coordinate, and oversee marketing campaigns across various channels, including digital, social media, email, and traditional media.
- Content Creation: Collaborate with the content team to create compelling and relevant marketing materials, including blog posts, whitepapers, case studies, and social media content.
- SEO and SEM: Implement and manage SEO and SEM strategies to improve online visibility and drive organic traffic.
- Analytics and Reporting: Monitor and analyze campaign performance using key metrics and provide regular reports with actionable insights to stakeholders.
- Brand Management: Ensure consistent brand messaging and positioning across all marketing channels.
- Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.
- Budget Management: Manage marketing budgets effectively, optimizing spend to maximize ROI.
- Innovation: Stay up-to-date with the latest marketing trends, tools, and technologies, and continuously seek ways to improve marketing effectiveness.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Proficient in marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Creative thinker with the ability to develop innovative marketing solutions.
- Ability to work independently and as part of a team in a fast-paced environment.