Digital Media Strategist
1 day ago
We're seeking a skilled Digital Media Strategist to join our team at Oodle, a Cincinnati-based digital marketing agency. As a Digital Media Strategist, you will play a key role in developing and executing full-funnel digital media campaigns across multiple high-profile clients.
Key Responsibilities:- Develop and manage holistic media strategies that drive business growth and engagement
- Plan, execute, and optimize digital media campaigns across multiple channels, including programmatic, paid search, and social media
- Collaborate with media specialists, account teams, and digital media vendors to ensure successful campaign execution
- Manage complex buyer journeys and sales campaigns in B2C, D2C, and B2B settings
- Stay up-to-date with industry trends and best practices in digital media and marketing
- 3-6+ years of experience in digital media, including strategizing, planning, executing, managing, optimizing, and reporting across cross-channel digital media campaigns
- Strong understanding of programmatic, paid search, and social media, particularly their role in holistic campaign strategies and meeting client objectives and goals
- Hands-on knowledge working directly in platforms such as DV360, Google Ads, and Campaign Manager 360
- Experience working directly with digital media vendors to facilitate complex digital executions and buying activities
- Experience managing large-scale ($1MM+), complex (multiple constituents) digital marketing campaigns
- Knowledgeable in data analysis and data visualization tools for reporting insights such as Tableau
- 401k with company matching
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Long Term Disability
- Short Term Disability
- Unlimited Paid Vacation
- Paid Sick Days
- Paid Holidays
- Eligible for the team-wide bonus program after completing 12 full months of employment
We're a remote-friendly company that values work-life balance and offers a dynamic and supportive work environment. If you're a motivated and detail-oriented individual with a passion for digital media and marketing, we encourage you to apply for this exciting opportunity.
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