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Digital Marketing Strategist

2 months ago

Cincinnati, Ohio, United States Paycor Full time
Digital Marketing Strategist Job Summary

The Digital Marketing Strategist is a key role in our team, responsible for developing and executing online acquisition strategies to drive revenue growth for Paycor's products. This position requires a strong understanding of digital marketing principles, data analysis, and campaign optimization.

Key Responsibilities:
  • Develop and execute online lead generation campaigns to meet aggressive qualified lead generation goals.
  • Partner with digital marketing agencies and internal stakeholders to recommend and implement online lead generation campaigns.
  • Measure and report performance of digital marketing campaigns and assess against goals (ROI & KPIs).
  • Collaborate with sales team to report on hot lead and inbound call volume against goals to ensure lead follow-up best practices and opportunity conversion goals are met.
  • Develop and present learnings with actionable insights and recommendations.
Requirements:
  • 3+ years of proven B2B experience with online marketing strategies.
  • Bachelor's degree in Marketing, Statistics, English, Communications, Public Relations or related field required.
  • Advanced knowledge and experience with digital acquisition strategies such as pay-per-click, pay-per-lead strategies, demand gen programs, search engine marketing, and call tracking programs.
  • Strong analytical skills and a passion for testing, analyzing, and iterating-all while measuring performance against KPIs.
  • Google Tag Manager experience a plus.
  • Foundational understanding of Marketing Automation.
  • Demonstrated ability to communicate well in written and verbal forms with internal teams and vendors.
  • Strong organizational, time management, and project management skills and attention to details.
  • Familiar with how to leverage CRM reporting for campaign analysis and showcasing results.
  • Experienced in MS Office.
What We Offer:
  • A flexible virtual-first work philosophy.
  • An initial equity award in Restricted Stock Units (RSUs) for all new Associates and on-going award opportunities to participate in the value created through Paycor's growth.
  • 401(k) with $.65 match for every dollar contributed up to 6% of eligible pay.
  • Generous paid time off in addition to 10 paid holidays (including YOUR Holiday to celebrate a day or holiday you hold special).
  • Three medical plan options - including a $0 cost option and travel & lodging support to ensure access to medical care.
  • Paid leave for birth parents, non-birth parents, elder caregivers, and military support.
  • Sabbatical opportunities for tenured Associates.
  • Employee Stock Purchase Plan, which enables you to buy PYCR stock at a 15% discount.
  • Inclusive and accessible Employee Assistance Program (EAP) to help with everyday challenges.