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Marketing Strategist

2 months ago

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Job Description

Job Summary:

The Hire Method, LLC is seeking a highly motivated and strategic Retail Marketing Specialist to lead market opportunity assessment, marketing strategy development, and marketing campaign execution for an assigned business segment. As a key member of our marketing team, you will be responsible for identifying growth opportunities, engaging target customers and shoppers, and developing effective marketing plans to drive sales growth.

Key Responsibilities:

  • Manage segment/category performance, strategies, and planning to drive sales growth.
  • Develop and execute marketing campaigns to engage target customers and shoppers, including Pros and DIYers.
  • Collaborate with the sales team to provide consolidated feedback on program concepts, plans, creativity, imagery, copy, and scripting.
  • Understand the retail market landscape, assess market opportunity for business segment, analyze competitive set, and define where to play and how to win with our product portfolio and new products.
  • Gather insights into target customers, develop personas, and map customer journeys to enhance customer user experience.
  • Understand requirements of assigned projects, gather information/data and feedback, analyze & report on program/project KPI, making recommendations for next steps or future engagements.
  • Identify the latest trends and technologies affecting our industry in specific channels.
  • Evaluate important metrics to analyze and build go-to-market strategy.
  • Lead Account-Based Marketing Programs and collaborate with Sales to drive growth.
  • Work with your team to brainstorm new and innovative growth strategies.

Requirements:

  • Bachelors degree in marketing, business administration, or related field.
  • 4-8 years experience in a similar Marketing capacity.
  • Detail-oriented; capable of prioritizing and multi-tasking in a fast-paced environment.
  • Comfortable with telecom technology and software necessary for job (MS Word, Excel, PowerPoint, e-commerce platforms, marketing email automation, and project management tools).
  • Highly collaborative, motivated, and results-driven; meets commitments by deadlines.
  • Flexible; able to adapt as priorities change.
  • Trustworthy; able to be a team player and establish strong relationships with colleagues, agency leads, and business partners.
  • Outstanding verbal and written communication skills.
  • Experience with retail data management systems.
  • Experience owning go-to-market plans and delivering results that create customer and business value.