Marketing Operations Specialist

3 weeks ago

Cincinnati, United States The Kendall Group Full time
Marketing Operations Specialist

About The Kendall Group

The Kendall Group seeks a talented, creative, self-motivated individual for our Marketing Operations Specialist position. The Kendall Group is comprised of seven divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.

Why The Kendall Group?

Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay We're proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success.

Role Summary: Reporting to the Marketing Operations Manager, the Marketing Operations Specialist is responsible for the administration of key vendor partner programs, sales promotions, as well as the planning, execution, and follow-up of varied B2B customer events and tradeshows (in-person and virtual). Working in partnership with sales and marketing stakeholders, the Marketing Operations Specialist will develop and execute the events calendar, creating cost-effective and memorable events for our customers to drive business outcomes. The Marketing Operations Specialist also administers the key program and promotions calendar, ensuring milestone events/meetings are scheduled, and completes kick-offs, presentations, and follow-up reports supporting the programs.

Exciting work you will do:

The essential duties and responsibilities of the Marketing Operations Specialist will consist of, but are not limited to, the following:

Event Coordination and Organization
  • Collaborate with the sales teams and field marketing strategists regarding events including goals, timelines, creative deliverables event logistics, post-event reporting, and budget reconciliation
  • Conduct post-event debriefings to measure and report on results against defined metrics; create high value-added analytics by manipulating different data sources
  • Collaborate with field marketing strategists to craft and send invoices and invitations for our formal marketing/vendor programs
  • Collaborate with field marketing strategists to coordinate events, schedule dates and planning sessions for our formal marketing/vendor programs
  • Identify problems and inefficiencies in current processes and workflows and develop processes and templates to streamline logistics and reporting
  • Develop processes and strategies to functionally improve day-to-day processes, bring new ideas and concepts that will help streamline / add self-serve elements to events/programs
  • Evaluate and negotiate with potential vendors and venues, working with the legal team to draft compliant contracts and remain within budget
  • Provide ongoing communications of event details, logistics, goals, and status with sales team and internal stakeholders before, during and after events
  • Ensure all events are executed to a high caliber and supported with timely delivery of appropriate branded materials, collateral, promotional items, etc.
  • Manage events via project management platform to ensure visibility across marketing members
  • Collaborate with field marketing strategists and marketing support to coordinate and request funding as needed
  • Document processes and create templates to create more self-serve options for the field
Sales Promotions
  • Collaborate with the field marketing strategists and comms team to coordinate counter day events and sales promotions for field with formal and informal marketing/vendors including goals, timelines, creative deliverables, post-promo reporting, and budget reconciliation
  • Provide ongoing communications of promotion details, goals and ensure field has what they need to succeed
  • Define/redefine effective metrics to measure the impact of promotions; measure and report on sales results of promotions to determine success
  • Identify ways to improve communication to the field regarding promotions and develop processes and templates to streamline and simplify
  • Manage promotions via project management platform to ensure visibility across marketing members
  • Collaborate with field marketing strategists and marketing support to coordinate and request funding as needed
  • Regularly organize all event materials and collateral and ensure we have accurate and presentable inventory and replace as needed
  • Perform other duties and projects as assigned
Competencies you possess:
  • Service Excellence
  • Results, Action Oriented
  • Accountability and responsibility
  • Teamwork and collaboration
  • Decision Quality
  • Displaying Technical Expertise
  • Time Management
  • Safety Conscious
What you'll need:
  • Work Experience: 3 years' of experience in large, corporate-scale, event management, including relationship -building, tradeshow and open house events; strong experience in project management and contract negotiation; understanding of B2B marketing and event execution best practices
  • Education: Bachelor's degree in marketing, public relations or other relevant degree or equivalent experience
  • Analytics/Computer/Software Skills: Strong proficiency in MS Word, Excel and PowerPoint; ability to track expenses to budget for events and aggregate data and report holistically on the event success, pulling information from multiple sources
  • Organizational Skills: Highly organized and detail-oriented; critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines
  • Cross-functional Skills: Ability to work well cross-functionally and communicate effectively across multiple levels of the organization; strong collaboration skills and ability to build relationships
  • Interpersonal Skills: Practical and proactive problem -solver with the ability to persevere in the face of unexpected changes; strong facilitator and collaborator, with the ability to create consensus on project timeline, scope, etc. understanding of the importance of being agile while adhering to appropriate processes
  • Communication Skills: Exceptional Communication Skills; strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed, and logical discussions/presentations; demonstrated negotiation skills and a high degree of discretion when working with external vendor partners
  • Physical, Mental and Visual Skills: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions.
    • Ability to see, talk and hear
    • Ability to sit for 8 hours a day
  • Physical Environment: Normal office environment; occasional warehouse, fabrication environment and exposure to moving equipment
  • Travel: Must be able to travel 20% of the time
Qualifications we prefer but do not require:
  • Work Experience: 5 years' of experience in large, corporate-scale, event management, including relationship -building, tradeshow and open house events; background in electrical or industrial wholesale distribution
  • Software/Computer Skills: Experience working in HubSpot Marketing Automation and working knowledge of event platforms

The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state or local law.

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