Sr. Manager, North America Events

7 days ago

Washington, United States Genetec Full time
Job DescriptionJob Description

Your team’s dynamic:

Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are looking for a Sr. Manager, North America Events to join our regional marketing team. Reporting to the Director, North America Marketing, you will take responsibility for a team of all-star event and meeting professionals who plan and execute conferences, trade shows, user groups and a Genetec Experience Center in the region. Your focus will be to showcase the Genetec brand throughout North America (USA & Canada) and impact a significant portion of the sales pipeline by driving qualified leads through to our sales organization.

What your day will look like:

  • Provide leadership, guidance, support, and mentorship to the North American events team, fostering a cohesive and collaborative team environment
  • Implement best practices to maximize team and event program efficiency
  • Oversee the North American trade show and conference program including implementation of the Genetec brand strategy in region
  • Efficient and professional production of a high-impact, large-scale program comprising many different formats and properties
  • Leverage global best practices, tools, and formats for region-specific initiatives
  • Serve as the primary point of contact between the North American Regional Event Team and Corporate Event Team based at Genetec HQ in Montreal, Quebec
  • Closely plan, manage, and track (with your team) a significant sized budget and portfolio of partner agencies and vendors
  • Ensure strong cross-function collaboration with regional sales and marketing counterparts, the corporate event, technical marketing and product teams, technology partners, and other business stakeholders
  • Manage relationships with booth contractors, suppliers, agencies, and vendors
  • Ensure each event includes a comprehensive leads management strategy and execute related operational procedures to ensure ROI
  • Conference destination and venue sourcing (for both external and internal events), site visits, local vendor selection, and contract negotiations
  • Oversee planning and execution of large internal team summits
  • Ensure that the North American events presence supports the overall regional marketing strategy and goals, and adheres to corporate brand guidelines
  • Responsible for the regional Experience Center program and staff including facilities, office management, meeting and event coordination
  • Frequent on site event support and associated travel, including one full week per month on site at the Genetec DCXC in Arlington, VA will be required

More about you:

  • 10+ years marketing and events management experience
  • 8+ years team leadership/management and team building experience in a high growth business environment; experience leading remote teams
  • Experience showcasing high tech solutions in a tradeshow and conference environment
  • Background with budget management and tracking – both the art and science of this practice are essential
  • Knowledgeable on implementation of brand guidelines into regional event properties and conferences, with consideration for unique elements of the local region
  • Communication skills: comfortable communicating with stakeholders at all levels of the organization as well as with customers and agencies/contractors
  • Naturally collaborative and enjoys working with varied teams in a matrixed organization
  • Calm and confident demeanor
  • Strong judgement: ability to navigate business complexity and determine best course of action
  • Extremely well organized and detail oriented
  • Comfortable working in a fast-paced environment and managing a multi-faceted portfolio of events
  • True passion for events, marketing, branding and lead generation. You enjoy creating in-person marketing programs that drive measurable business results in a high-tech industry
  • Familiar with demonstration facilities and/or program management in an Experience Center environment
  • Proficient with the Microsoft Office Suite and CRM
  • Familiar with event management technology such as registration portals and lead capture
  • Bachelor’s degree in marketing, business or similar
  • You are a road warrior This position requires a significant travel commitment; candidate must be able to travel internationally

Let’s talk perks

  • Attractive compensation package with 401K match
  • Training Tuition Reimbursement Program
  • Work-life balance with a flexible working schedule

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

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