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Coordinator, Marketing Content

2 months ago

Chicago, United States Greenheart International Full time
Job DescriptionJob Description

JOB POSTING:

Marketing Coordinator

  • Department: Marketing and Outreach
  • Type: Full time
  • Start Date: September 3, 2024
  • Hours: 40
  • Location: Remote. HQ: 742 N. LaSalle Dr., Ste 300, Chicago, IL 60654.

SUMMARY:

Greenheart’s Marketing Coordinator will create compelling and engaging branded content that captures our audience’s attention and prompts an inquiry. You will be responsible for conceptualizing, creating, and delivering engaging content in the form of captivating videos, fun reels, informative and eye-catching graphics/infographics and flyers for our social media channels, websites, and printable materials. This role demands creativity, attention to detail, and proficiency in content creation tools. The ideal candidate will be efficient at creating effective visual content based on goals, briefs, and an understanding of the Greenheart brand.

The Marketing Department touches every branch of Greenheart. We create strategies, messages, and materials for each of our cultural exchange programs. Our efforts center on growing awareness of Greenheart, acquiring qualified leads, and improving sales conversions. We advocate for cultural exchange programs and stay involved in travel/exchange-related news worldwide. We strive to build strong relationships with our partners, host organizations, host schools, host families, alumni, Department of State/Alliance stakeholders, and donors for retention and referrals.

About Greenheart:

Greenheart International is a 501(c)(3) nonprofit committed to connecting people and planet to create a more peaceful and sustainable global community. Greenheart encompasses Greenheart Exchange (in-bound exchange programs for students, intern/trainees, and teachers coming to the USA) and Greenheart Travel (outbound exchange programs for adults and teens). We achieve our goals through a unique set of programs and initiatives fostering cultural exchange, volunteerism, personal development, and environmentalism.

Some things you’ll do as Greenheart Marketing Coordinator:

  • Work with the Marketing team to brainstorm and develop innovative content ideas aligned with Greenheart / program objectives and target audiences.
  • Create and produce high-quality multimedia content including videos, reels, infographics, images, and animations for our social media platforms and websites.
  • Ensure content is optimized for search engines (SEO) and adheres to brand guidelines.
  • Collect, save, and catalog digital assets, photos, videos, and stories.
  • Help design, create, review, proof, and edit collateral as needed for brand consistency and on-going design improvements (e.g., sales materials, flyers, etc.)
  • Help create and facilitate the use of marketing templates and email signatures in accordance with the brand style guide.
  • Help develop and manage calendars to coordinate, organize, and ensure consistent and timely delivery of content.
  • Assist in creating, managing, and executing day-to-day social media and email marketing tactics that increase brand awareness and generate quality leads.
  • Assist with making website page edits/updates and affiliate partner page refreshes.
  • Stay up-to-date with industry trends, content formats, and emerging technologies to continuously innovate Greenheart’s content strategies.
  • Conduct regular content audits to identify areas for future content strategies, improvements, and optimization.
  • Experiment with new content formats, platforms, and distribution channels to reach and engage new audiences.
  • Monitor news for early warnings/opportunities for staying on top of news/topics and content we want to share with our stakeholders
  • Assist in coordinating events like Odyssey-related programming, monitoring inventory / shipping of promotional items, and other duties as assigned

Qualifications the ideal candidate has:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 1-2 years professional experience as a content creator, video producer, and/or similar role creating video/reels, graphics, infographics and other business content for social media platforms including Facebook, Instagram, LinkedIn, YouTube, etc.
  • Exceptional visual design skills, strong writing and editing skills with a keen eye for detail.
  • High level of proficiency in multimedia content creation tools like Adobe Creative Suite and Canva.
  • Strong understanding of SEO principles and content optimization techniques.
  • Excellent communication and collaboration skills and the ability to work effectively with a remote team.
  • Proactive, resourceful, and the ability to multitask, prioritize, and manage time efficiently in a fast-paced environment.
  • Experience with WordPress, Google Analytics, PowerPoint, Word, Excel is a plus

Compensation: Commensurate with experience.

To Apply:

Sound like the perfect fit? Tell us WHY by clicking “Apply Now.” A cover letter is required for your application to be considered.

Due to the number of applications processed, we ask that you do not call Greenheart International regarding this position. All qualified applicants will be contacted. Thank you

Greenheart International is an Equal Opportunity Employer that does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. veteran.