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Marketing Content Coordinator

1 month ago

Chicago, United States Make-A-Wish® Illinois Full time

WHO WE ARE

At Make-A-Wish® Illinois, we are more than a great place to work:  our work is life-changing.  Together, we create life-changing wishes for children with critical illnesses.  Nearly 40 years ago, the inspiration for Make-A-Wish began with one little boy’s with to be a police officer.  Today, together with our volunteers, donors, staff and supporters, Make-A-Wish Illinois has granted more than 18,000 life-changing wishes and transformed countless lives.  We typically serve over 700 children per year with the goal to double our impact across our communicates.  The diversity of our team of staff and volunteers, and our board, are of critical importance for us as it positions us to reach every child eligible for a wish with an equitable, high quality and impactful wish experience.

The Illinois chapter of Make-A-Wish is one of the largest chapters in the Make-A-Wish enterprise.  It has a reputation for being an innovator and often is a collaborator on national opportunities, co-creating solutions for all chapters to adopt.

THE ROLE

Reporting to the Senior Communications Manager, this role will be responsible for assisting, developing, and managing content for marketing campaigns to drive traffic, engagement, and leads.  The primary focus of this job is to support the Marketing Content & Communications team with the Foundation’s overall marketing initiatives and strategies.  Scope of responsibilities includes, but is not limited to, activities such as developing a content calendar, creating and publishing engaging content, and analyzing metrics to measure success.

WHAT YOU’LL DO

-       Support team in organizing projects, campaigns, and events.

-       Prepare reports and presentations related to campaign and marketing platform performance.

-       Maintain vendor relationships as a point of contact for any print or promotional production.

-       Facilitate and follow up on submissions for national branding support like the quarterly story sharing partnership (SSP), celebrity public relations (PR) request tracking, and more.

-       Provide input and support with content creation and production collateral, as well as monitor and track performance of such materials.

-       Manage a content marketing calendar to plan and execute content strategies.

-       Act as point of contact with external content creators to ensure consistency of messaging and Make-A-Wish brand guidelines.

-       Monitor and measure the effectiveness of campaigns using analytics tools and adjust strategies as needed.

-       Organize and manage a content database and repository to ensure content is organized and easily accessible.

-       Stay up to date on industry news and best practices to continually improve marketing content efforts.

-       Coordinate with other departments, such as Development, Mission, and incorporate feedback and improve overall constituent experience.

-       Offer input on search engine optimization (SEO) strategies to support marketing content optimization. 

-       Research and analyze current market trends and target audience preferences.

-       Keeping inventory of Marketing collateral and regularly updating as necessary.

-       Engage with wish families by conducting phone and/or video interviews to generate content for story creation.

-       Other duties as assigned.

Requirements

WHAT YOU’LL NEED

Required Skills and Abilities:

-       Strong proficiency with written and verbal communication skills.

-       Demonstrated project management and organization skills.

-       Experience in writing, editing, and non-profit marketing.

-       Familiarity with desktop publishing and design software.

-       Experience with Salesforce, Microsoft Office 365, and other relevant technology.

-       Solid analytical skills.

Education and Experience:

-       1-3 years Marketing, Communications, or Public Relations experience.

-       Associate’s degree in Marketing, Communications, Advertising, or related field preferred (Bachelor’s degree beneficial). 

-       Or an equivalent combination of education and experience.

Benefits

WHAT WE OFFER

Work Style:

-       Hybrid:  2 days in office, 3 days remote

Benefits:

-       Comprehensive benefit package:  Blue Cross Blue Shield Medical, Vision, Dental, and Wellness

-       Health Savings Account (HSA) and Flexible Spending Account (FSA) Options

-       Medical Leave Bank

-       Short Term Disability, Long Term Disability, Life Insurance, and AD&D Insurance

-       Additional Insurance Plans:  Accident and Pet Insurance through SPOT Pet

-       Additional Benefits:  Employee Assistance Program (EAP) and Commuter Benefits

-       403(b) Retirement Savings Plan with 25% match on 1st 6% of contributions

-       Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program

-       Milestone Benefit Program

-       Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets

Time Off:

-       15 PTO days

-       8 Sick Days

-       8 Paid Holidays

-       1 Employee Appreciation Day per year

-       4 Professional Development Days for continuous learning and growth

-       1 Make-A-Wish Volunteer Day per year

HOW TO APPLY

We know interviewing can be challenging, so our goal is to make it as positive of an experience as we can, which includes keeping you informed across the process.

Here’s what you can expect if invited to participate in the interview process:

1)     30-minute Human Resources video screen (typically less than 30-minutes to complete)

2)     60-minute virtual Hiring Manager interview

3)     60-minute onsite/in-person panel interview with team members

4)     30 to 60-minute onsite/in-person panel interview with department leadership

 EQUAL OPPORTUNITY EMPLOYER

Make-A-Wish Illinois is committed to equal employment opportunity regardless of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other reason prohibited by law in provision of employment opportunities and benefits.