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Global eCommerce Senior Manager

2 months ago

New York, United States Crown Laboratories, Inc. Full time
Job DescriptionJob Description

Beautifully comprehensive skin care takes a deeper commitment. As a privately held, fully integrated global skincare company, Crown Laboratories is dedicated to developing and providing a diverse portfolio of safe and effective scientific solutions for life-long healthy skin. Our three business units, aesthetics, premium beauty, and therapeutic skincare products demonstrate Crown’s mission of Skin Science for Life, which is the foundation of our commitment to partnering with consumers throughout their skin health journey, giving skin what it needs to be its healthiest and best, at every age.

Overview:

The Global eCommerce Senior Manager will be responsible for managing StriVectin US and UK Skincare brand properties with a focus on driving new e-commerce strategies and ongoing eCommerce enhancements and optimizations with emphasis on building Brand Equity and deliver remarkable consumer experiences.

The candidate will also oversee content sites for Blue Lizard and PanOxyl and lead the build of any new Consumer Skincare transactional/ non-transactional sites. We are looking for someone with a demonstrated ability to effectively communicate, manage and thrive within a high growth, fast paced eCommerce skincare business.

Key Responsibilities:

  • Together with department heads, defines the new role of eCommerce amongst other sales channels. Helps translate the new brand positioning into a captivating digital consumer experience and helps define the role of Loyalty, Subscription, GWPs and Email in the future.
  • Defines optimization goals, scope, and timelines, and determines implementation options. Sets the optimization roadmap and oversees third party resources/vendors for web development and digital projects and ongoing website maintenance for bug fixes and new development tasks.
  • Understands and provides SEO recommendations on all web projects and campaigns to drive organic search traffic to website.
  • Leads and coaches a team of merchandisers to monitor daily sales, create, and share reporting eCommerce activity, focusing on important KPIs such as Traffic, UPT, AOV, LTV, Reviews, User Experience and Site Speed and Performance.
  • Drives Brand KPIs and revenue goals for brand properties through management web development, integrations, personalization and A/B testing, and mobile/desktop UX.
  • Project manages and oversees all implementation for new and existing technology and third party applications, incl Pixel and Tag Management
  • Performs regular audits of website to discover bugs and review site content to ensure accuracy, timeliness, and relevancy.
  • Collaborates with IT on day to day tasks including order fulfillment and operational duties from a SFCC / OMS POV
  • Collaborates with Creative Team (UX/UI) to improve user experience and create ongoing UX/UI enhancements. Partners with Digital Marketing to launch new site side initiatives that reinforces key brand focuses, key products, and brand values through site enhancements.
  • Partners with Digital Marketing to launch new site side initiatives that reinforces key brand focuses, key products and brand values through UX and UI updates.
  • Supports all eCommerce needs including brand site expansion and eCommerce guidance as needed in intl. distributor led markets.
  • Conducts competitive eCommerce research and monitor competitive brand activity, review digital touch points, propose action plans, and identify opportunities for sales growth whilst staying abreast of beauty industry trends and emerging eCommerce technologies.
  • Stay up to date on the latest developments in all-relevant aspects of digital technology and understand the ROI, cost implication and implementation strategy.
  • This role manages 2-3 direct reports.

Requirements / Qualifications:

  • Bachelor’s Degree
  • 8+ years of experience in eCommerce; Experience in SalesForce Commerce Cloud and Shopify a plus
  • Thorough understanding of end-to-end eCommerce processes inclusive of website infrastructure, content management and customer-facing functionality.
  • Detail-oriented, strong organizational and project management skills.
  • Ability to collaborate effectively and actively with creative and development teams.
  • Ability to take analytical insights and convert into actionable results.
  • Capable of multitasking and effectively apply critical thinking and problem-solving skills to resolve issues.

NOTE: This job profile is intended to provide an overview of expected job duties and requirements. It is not intended to be a contract of employment, explicit or implicit. All contents are subject to change at the sole discretion of the company. Cooperation is expected of all employees. Other duties may be assigned as needed.

We offer a competitive benefits package including, health, dental, paid time off, vision, short/long term disability and 401(k) w/match.

Equal Opportunity Employer

Learn more about the Crown family of products:

Crown Therapeutics: maker of PanOxyl®, the #1 acne wash; Blue Lizard® Australian Sunscreen, the #1 Pediatrician recommended mineral-based sunscreen brand; and Sarna®, the #1 Dermatologist recommended topical anti-itch brand and National Seal of Acceptance from the NEA, and more.

Crown Premium Skincare: includes StriVectin, comprised of a broad range of award-winning skincare solutions for all skin types, tones, and ages

Crown Aesthetics: maker of SkinPen®, the first FDA-cleared micro needling device

Crown Laboratories does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. All candidates must be submitted by approved Crown Laboratories vendors who have been expressly requested to make a submission by our HR team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Crown Laboratories HR team and such candidate was submitted to the Crown Laboratories HR team.