Ecommerce & CRM Associate Manager

4 weeks ago

New York, United States BIOLOGIQUE RECHERCHE Full time
Job DescriptionJob Description

About the Brand: 

Biologique Recherche is a principled, artisanal, craft-based skincare line that is meticulously designed for professional services and expert recommendations, discovered within the most prestigious Spas and Salons, globally. Biologique Recherche has a reputation for astounding, efficacious, customized beauty products based on a clinical approach to skin, body and hair care. Our product range uses pure, concentrated, raw active ingredients and the most advanced, innovative formulations in the premium skincare category. Our Global flagship beauty institute is located on the prestigious Champs-Elysées, in Paris. Our USA headquarters is on Fifth Avenue, NYC. 

The goal of the eCommerce and CRM Associate Manager is to facilitate and optimize the online sales channel and customer relationship management systems. This role involves developing and implementing ecommerce strategies, managing the CRM system, analyzing data to improve customer experiences, and driving sales growth through online channels. The ideal candidate will have a strong background in ecommerce, CRM systems, digital marketing, and data analysis. 

This role will work closely with Sales, Education, Marketing, IT and Finance to ensure all facets of the business are working to build a successful business. We are looking for someone to improve our efforts and successfully manage customer relations, by being a liaison between the company and the direct customer and spa partners that have an online presence. This includes measuring and monitoring customer satisfaction and devising ways to better serve customers and spa partners. This position reports to the eCommerce Director. 

Mission: 

  • Establish workflows and standards for entering, analyzing and pulling data in the CRM platform 

  • Spot ways to improve usage of the eCommerce channel through automations and back-end refinements 

  • Support eCommerce business units to accelerate Omni-channel strategy internationally 

  • Comprehensive understanding of back-end of website and optimization of front-end mechanics 

  • Utilize the CRM service to ensure data requirements are being met for DTC 

  • Customize and pull reports for the eCommerce Director to determine what kind of customer and product trends the business should respond to 

  • Proactively work with Marketing team to generate new business opportunities, partnerships and strategize physical or digital events accordingly 

  • Use data to collaborate with Marketing & E-Commerce teams to hone multifaceted communication programs designed to drive sales 

  • Meet with spa partners to help analyze trends and determine areas of opportunity in their market and business 

  • Network to develop new business opportunities within specific spa markets; offering exclusive services to select clients 

  • Analyze and pull data reports for the online enabled partners and clearly communicate areas of opportunities while providing best practices to grow their channels 

  • Develop creative briefs based on strategic objectives, target audiences, and product/service positioning 

  • Troubleshoot UX/UI or software errors that inhibit the efficiency of the interaction between people and technology by monitoring, reporting, and evaluating the effectiveness of strategy and approach 

Profile: 

  • Highly motivated, energetic, result-driven individual with expertise in CRM and eCommerce platforms 

  • 4+ years relevant experience in eCommerce and email marketing with a luxury brand, beauty or skincare training preferred 

  • Proficient in Salesforce: Commerce Cloud, Marketing Cloud, Service Cloud, as well as Excel and Powerpoint 

  • Design skills encouraged for email template creation 

  • Excellent attention to detail by discerning the meaning from patterns and spot trends from data 

  • Strong interpersonal skills to effectively manage brand and customer expectations and build loyal relationships 

  • Experience in launch and build-out of CRM tool which includes integration with internal platforms 

  • Great problem-solving skills to resolve technical issues, including responding to customization requests 

  • Organizational skills to help juggle competing demands from marketing, sales, customers, partners, and management 

  • Strong writing skills to communicate with internal partners via staff training guides 

  • Presentation and public speaking skills  

Instagram: 

USA @biologique_recherche_usa 

Global: @biologique_recherche 

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