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Ecommerce Manager

2 months ago

New York, New York, United States IPG Mediabrands Full time
About the Role

We are seeking a highly skilled Ecommerce Manager to join our team at IPG Mediabrands. As a key member of our digital marketing team, you will be responsible for driving the success of our ecommerce campaigns and developing strategies to maximize client ROI.

Key Responsibilities
  • Campaign Planning: Develop and execute comprehensive ecommerce campaigns across multiple channels, including retail media platforms, D2C media platforms, and management of client relationships.
  • Campaign Activation: Develop, optimize, and maintain ecommerce campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
  • Campaign Analysis: Analyze and report data on a daily/weekly/bi-weekly/monthly & ad-hoc basis to ensure campaign success and identify areas for improvement.
  • Team Management: Manage and develop a team of ecommerce associates, providing guidance and support to ensure seamless campaign execution.
Requirements
  • Experience: Minimum 3-4 years of marketing experience, with a strong background in ecommerce and digital marketing.
  • Skills: Strong working understanding of the ecommerce industry and platforms, including major players and supporting technology. Proven ability to understand high-level client goals and how they translate into ecommerce strategy when applied via online technologies.
  • Education: Bachelor's Degree or Equivalent Experience.
About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks UM, Initiative and Mediahub and through our award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.