Associate Director, Brand Marketing

3 months ago

Bedford, United States Progenics Pharmaceutical Inc Full time
Job DescriptionJob Description

Lantheus is headquartered in Bedford, Massachusetts with offices in New Jersey, Canada, and Sweden. For more than 60 years, Lantheus has been instrumental in pioneering the field of medical imaging and has helped physicians enhance patient care with its broad product portfolio.

Lantheus is an entrepreneurial, agile, growing organization that provides innovative diagnostics, targeted therapeutics, and artificial intelligence (AI) solutions that empower clinicians to find, fight and follow disease. At Lantheus our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success. Every employee is crucial to our success; we respect one another and act as one knowing that someone’s health is in our hands. We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skill sets to be a part of a productive and inclusive team.

Job Summary:

The Associate Director (AD), Brand Marketing, is an integral contributor within the PYLARIFY brand marketing team and will report directly to the Senior Director (SD), Brand Marketing. The role is focused on the development and execution of omnichannel strategies and promotional tactics for HCPs that have been informed through market research, reporting and analytics, and market trends. The individual will also collaborate with internal and external stakeholders, ensuring alignment of strategies and tactics and achievement of deadlines.

This position will leverage omnichannel best practices to develop and execute digital tactics ranging from websites, CRM, media and in-office marketing tactics. It will be the responsibility of the AD to recommend and develop measurement plans and reports to make business decisions, as well as ensure all marketing projects are compliant and have obtained the necessary approvals from the MLR process.

ESSENTIAL RESPONSIBILITIES:

  • Support the development and execution of strategic and annual business plan for the brand to exceed targeted business objectives, driving best-in-class marketing practices within HCP and DTP channels.
  • Serve as a primary contact with AoR/Marketing Agency to develop brand strategies and execute key tactic that support differentiation of PYLARIFY in the marketplace.
  • Utilize omnichannel best practices to develop a suite of promotional tactics, ranging from website, CRM, NPP and in-office materials.
  • Collaborate with SD to identify effective messages to communicate brand’s core value story, optimizing delivery to customers and targets through traditional and innovative channels.
  • Develop and update sales training and customer presentations, as well as develop relevant and impactful training and resources for sales meetings.
  • Manage within relevant budgets ensuring projects are completed timely and within scope.
  • Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes.
  • Monitor marketplace and provide insights into competition..

PROFESSIONAL EXPERIENCE / QUALIFICATIONS:

Required:

  • BS/BA degree in Business, Marketing, or related field from an accredited 4-year college or university; MBA or advanced degree preferred.
  • 8+ years of product/brand management within Life Sciences industry (pharmaceuticals, biotechnology, medical device), and significant experience with omnichannel tactics to drive customer demand.
  • Strong oral and written communications skills, with ability to present clinical information in a compelling and persuasive manner.
  • Excellent organizational and interpersonal skills, including the ability to work in a fast-paced and highly collaborative environment.
  • Ability to manage multiple projects simultaneously with a high degree of independence, as well as possess strong digital aptitude.
  • Demonstrated ability to identify problems, develop effective strategies, and quickly implement solutions.
  • Excellent collaboration skills with internal and external stakeholders
  • Self-motivated, energetic, and results oriented.
  • Successful agency and vendor management experience
  • Strong ethics and integrity
  • Ability to travel up to 30%

Preferred:

  • Experience in Oncology, specifically prostate cancer
  • Radiopharmaceutical experience is ideal, but not essential
  • Clinical, scientific, and/or technical discipline knowledge (e.g., radiopharmaceuticals, nuclear medicine and/or urology-related disease states, treatment paradigms, and future trends)

OTHER REQUIREMENTS:

  • Routine overnight travel based on business need and some weekend work may be required.
  • Valid driver’s license

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the Lantheus Talent Acquisition team at talentacquisition@lantheus.com.

For more information, please visit www.lantheus.com

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