Marketing Manager

5 days ago


Bedford, New Hampshire, United States Lactalis American Group Full time
About Lactalis American Group

Lactalis American Group, a leading dairy company, is seeking a talented Associate Brand Manager to join our Marketing Team. As a family-owned business with a global presence, we value our employees' passion for marketing and brand building.

Key Responsibilities
  • Develop and manage marketing strategies and plans for assigned product lines, ensuring alignment with business objectives.
  • Implement advertising, packaging, and consumer research projects to support strategies and objectives.
  • Manage promotional and marketing programs, working closely with cross-functional teams.
  • Analyze brand and company performance using internal and external data sources.
  • Track competitive positioning, products, brands, marketing, and promotion activities.
Requirements
  • Bachelor's degree in marketing, business, or a related field; MBA a plus.
  • 1-3 years of brand/product marketing experience in consumer-packaged goods or a related industry.
  • Understanding of marketing principles and a passion for marketing and brand building.
  • Analytical approach with ability to create data-driven recommendations.
  • Excellent project management skills and high attention to detail.
  • Strong communication skills to drive persuasion and influence with leadership and cross-functional teams.
  • Team player with a can-do attitude and willingness to forge strong cross-functional relationships.
  • Familiarity with Excel and PowerPoint; knowledge of syndicated database analysis programs a plus.
About the Role

This is a hybrid position requiring the candidate to live locally and be onsite 3 days a week. Lactalis American Group is an equal employment opportunity employer, committed to diversity and inclusion.


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