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CRO Specialist, Landing Pages
4 months ago
LUCYD is at the forefront of revolutionizing the advertising world, dedicated to promoting wellness, sustainability, and social responsibility through Conscious Compounds™. Our work in compliant advertising for CBD, Cannabis, and direct-to-consumer (DTC) wellness e-commerce brands is not just about marketing; it's about making a real difference.
We are on the lookout for a talented Conversion Rate Optimization (CRO) Specialist, with a focus on Landing Pages, to help elevate our paid social advertising campaigns to the next level.
Why Join LUCYD?
- Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives.
- Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
- Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.
Your Role and Impact
As a CRO Specialist focusing on Landing Pages, you will play a crucial role in optimizing the digital journey for our clients, directly influencing our mission's success. Your responsibilities will include:
- Landing Page Leadership: Lead the design and optimization of landing pages for all paid social campaigns, from wireframing to crafting compelling copy and gathering creative assets.
- Collaborative Creation: Work closely with our UI designers and developers to bring these landing pages to life, ensuring they are not only visually appealing but also optimized for conversions.
- Performance Analysis: Continuously analyze the performance of landing pages, implementing new iterations for A/B testing to refine and enhance conversion rates.
- Funnel Optimization: Evaluate the entire eCommerce funnel, identifying and executing opportunities for conversion rate improvements across the board.
What You Bring
- Experience: 3+ years in conversion rate optimization, specifically with a focus on landing pages and eCommerce funnels.
- Technical Skills: Proficient in wireframing tools, proficiency with Shopify, and experience with platforms like Unbounce, Leadpages, or similar.
- Analytical Mindset: Strong ability in using analytics tools to drive decisions and iterate on performance.
- Collaboration: Excellent communication skills for working with cross-functional teams and bringing ideas to life.
Role Type & Requirements
- This is a full-time role (approximately 40 hours / week).
- Must work on Eastern Time (EST / EDT)
- Native English speaking or English proficiency level of C1 (Advanced)
Ready to Drive Impactful Growth?
If you're passionate about using your skills to contribute to a meaningful mission, we'd love to hear from you. Apply now to become an integral part of our journey at LUCYD.
remote work
