Conversion Rate Optimization Specialist

4 weeks ago

Newport Beach, United States People Architects Full time
Job DescriptionJob DescriptionSalary: $75,000 to $85,000

People Architects is excited to partner with our Orange County-based client as we recruit for our Conversion Rate Optimization (CRO) Specialist. Our client is a dynamic and rapidly growing D2C tech-enabled consumer products company that is building a global growth platform, acquiring and evolving e-commerce brands into household brands.


Position Overview:  

We are seeking a highly skilled Conversion Rate Optimization (CRO) Specialist with a proven track record of working on high-volume websites (over 1 million unique visitors per month) in the e-commerce sector. The ideal candidate will be adept at running extensive split tests across various elements, including planning, landing pages, advertorials, and checkout processes, to enhance user experience and maximize conversions. This role is remote and will report to the Director of CX and Engagement.

 

Key Responsibilities:

  • Design and execute A/B and multivariate tests on advertising copy, customer journey, pricing strategies, upsells, button colors, and other webpage elements.
  • Build landing pages and perform other website updates to continuously optimize webpages and funnels to increase sales and conversion rates.
  • Analyze performance metrics, including scroll depth and heat maps, to identify opportunities for improvement.
  • Collaborate closely with the paid marketing and lifecycle marketing teams to ensure alignment and optimization of landing pages and ad campaigns.
  • Utilize AB testing tools for conducting experiments and implementing changes based on data-driven insights.
  • Provide regular communication and reporting to the marketing team and stakeholders on website and digital marketing performance.
  • Stay up to date with industry trends, best practices, and emerging technologies to continuously improve conversion rates.

 

Qualifications (required and preferred):

  • Proven experience in conversion rate optimization, particularly in high-traffic e-commerce environments.
  • Familiarity with Shopify and advanced funnel design.
  • Strong analytical skills and proficiency in using CRO tools.
  • Excellent communication and collaboration abilities.
  • Ability to innovate and implement strategies that significantly impact sales performance.
  • Analytics-driven mindset with the ability to analyze data and make data-informed decisions.
  • Creative thinker with the ability to develop unique marketing campaigns.
  • Self-motivated with a strong entrepreneurial spirit.
  • Ability to work independently and manage multiple projects simultaneously.
  • Familiarity with DTC/Shopify/Funnels/affiliate/influencer marketing platforms and tools.
  • Passion for e-commerce and digital marketing
  • California residents preferred

We are committed to a diverse and inclusive workplace. People Architects and our clients are equal opportunity employers and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Applicants for employment with any of People Architect’s clients will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.

 

*no external agencies/3rd parties.


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