Lead Marketing Analyst

1 month ago


Austin, United States augmentjobs Full time
Job DescriptionJob DescriptionJob Title: Lead Marketing Analyst

Job Summary: The Lead Marketing Analyst will oversee the analysis of marketing data to drive strategic decision-making and optimize marketing campaigns. This role involves leading a team of analysts, developing advanced marketing models, and collaborating with key stakeholders to influence marketing strategies. The Lead Marketing Analyst will also monitor market trends, evaluate campaign performance, and provide insights that enhance customer engagement and drive business growth.

Responsibilities:

  • Lead and mentor a team of marketing analysts, ensuring the delivery of high-quality analysis and actionable insights.
  • Develop and implement advanced marketing models, including customer segmentation, attribution, and lifetime value analysis.
  • Analyze marketing data from multiple sources to evaluate campaign effectiveness, identify trends, and uncover customer insights.
  • Collaborate with marketing, sales, and product teams to align marketing strategies with business objectives.
  • Prepare and present detailed reports on marketing performance, providing strategic recommendations to senior management.
  • Monitor market trends, competitor activities, and industry developments to identify opportunities for growth.
  • Conduct A/B testing and other experimental analyses to optimize marketing strategies and drive continuous improvement.
  • Support the development and execution of data-driven marketing strategies, ensuring alignment with business goals.

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field; advanced degree or relevant certifications (e.g., Google Analytics, SQL) preferred.
  • 5+ years of experience in marketing analysis, with at least 2 years in a leadership or senior analyst role.
  • Proven expertise in marketing analytics, including experience with data analysis tools and software (e.g., Excel, SQL, Google Analytics, marketing automation platforms).
  • Strong leadership and team management skills, with a focus on mentoring and developing talent.
  • Advanced analytical and problem-solving abilities, with experience in creating and interpreting complex marketing models.
  • Excellent communication and presentation skills, with the ability to translate data into actionable insights for cross-functional teams.
  • Deep understanding of digital marketing strategies, market trends, and best practices in marketing analysis.
  • Ability to manage multiple projects in a fast-paced environment, with a strong attention to detail and a strategic mindset.


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