Senior Market Analyst

4 weeks ago


Austin, United States augmentjobs Full time
Job DescriptionJob DescriptionJob Title: Senior Market Analyst

Job Summary: The Senior Market Analyst is responsible for conducting in-depth market research and analysis to inform strategic decision-making and business development. This role involves analyzing market trends, competitor activities, and consumer behavior to provide actionable insights that drive growth and competitive advantage. The Senior Market Analyst plays a vital role in shaping the organization's market strategies and ensuring that the company remains responsive to market dynamics.

Responsibilities:

  • Conduct comprehensive market research to identify trends, opportunities, and competitive threats.
  • Analyze market data, consumer behavior, and industry trends to provide insights that inform business strategies.
  • Monitor competitor activities, market conditions, and regulatory changes, and report on their potential impact.
  • Develop and maintain market intelligence reports, dashboards, and presentations for senior management.
  • Collaborate with cross-functional teams to translate market insights into actionable strategies and plans.
  • Evaluate the effectiveness of marketing campaigns and strategies, providing recommendations for improvement.
  • Lead the development of market segmentation models and customer profiles to target key markets.
  • Support product development and innovation by providing market data and insights.
  • Present findings and recommendations to executives and other stakeholders, clearly communicating complex data.

    Qualifications:

  • Bachelor's degree in Marketing, Economics, Business, or a related field.
  • Minimum of 5-7 years of experience in market analysis, research, or a similar role.
  • Strong proficiency in market research methodologies, data analysis, and statistical tools.
  • Experience with market analysis tools and software, such as SPSS, SAS, or similar.
  • Excellent analytical and critical thinking skills, with the ability to interpret complex data.
  • Strong understanding of market dynamics, competitive analysis, and consumer behavior.
  • Proficiency in data visualization tools, such as Tableau or Power BI, is preferred.
  • Excellent communication and presentation skills, with the ability to convey insights to non-technical audiences.
  • Ability to work independently and manage multiple projects simultaneously.


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