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Senior Marketing Manager B2G

2 months ago

Reston, United States Government Business Results Full time
Job DescriptionJob DescriptionDescription:

About Us

Government Business Results (GBR) is a small, fast-paced, go-to-market agency that works with global tech firms to help them grow their businesses in the public sector market (government, education, and healthcare). Headquartered in Reston, Virginia, we specialize in the development of strategy, marketing, and sales enablement for our clients.


The Job

We have an immediate opening for a full-time, experienced Sr. Marketing Manager with demand generation and field marketing experience to lead our team of Marketing Managers. The ideal candidate has experience working side-by-side with a quota-driven sales team. Demand generation is critical to building a pipeline and sustaining a thriving public sector business. In this role, the Sr. Marketing Manager will develop campaigns, from audience identification and messaging to activity and execution. You will work with our client's sales, marketing, and strategy teams to understand their business strategy and develop marketing plans that achieve targeted goals.


Your work will tackle the full marketing funnel: awareness to demand. You will use the full complement of marketing tactics, and you will measure it all with solid ROI and metrics. This position requires a bootstrapper who is creative, collaborative, organized, and highly responsive. You are the consummate team player; you understand organizational structures and norms and know how to press forward with urgency balanced with careful presence.


Job Benefits

  • Work in a great, virtual team environment
  • Work with a fun group of people who thrive on making great things happen for our clients
  • Get your hands on cool technology and learn applications of technology in the Public Sector
  • Paid Time Off
  • Group Healthcare insurance with platinum and gold options
  • 401(k) Plan with employer contribution
  • Annual profit-sharing bonuses

Responsibilities

  • Supervise and mentor a team of experienced B2G Marketing Managers, ensuring they meet their KPIs and develop professionally
  • Know your audience: Track market and channel trends to adjust marketing strategies accordingly. Public sector or regulated industries experience a plus -- or show us your passion and experience for effective audience targeting
  • Content and messaging: to connect with our target audience. Provide input for new sales and marketing materials by developing an understanding of client products and solutions
  • Develop, implement, and manage marketing campaigns tailored to meet specific sales and marketing objectives. This includes practical experience with time-bound, metrics-driven, demand-generation programs
  • Analyze and report progress against campaign goals and report on the ROI of activities
  • Plan, manage and execute marketing events
  • Serve as the marketing point-of-contact on cross-functional teams for various projects and initiatives
  • Represent, communicate, and champion GBR brand and marketing guidelines
  • Track and record work time in an accurate and timely manner
  • Attendance at onsite visits with clients and in-person staff meetings

Personal traits

  • Dedicated to planning ahead, yet nimble in the face of changing and competing priorities
  • Proactive - a self-starter, self-motivated, driven to problem-solve
  • Equal parts big picture strategist and dig-in-and-get-it-done for execution
  • Fearless attitude balanced with a mature perspective
  • Demonstrates political savvy and good business sense
  • Able to establish strong relationships, work cooperatively, and assist others as needed
  • Strong communication skills: writing, verbal, and listening; able to present plans and information in a concise and usable form
Requirements:
  • Bachelor’s degree (or equivalent work experience) in a related field plus 5-10 years of professional experience in marketing technology or B2B marketing with prior experience supervising and mentoring a team of marketing professionals
  • Marketing experience should be in the Field, Channel, or Campaign Development areas of marketing
  • Public sector experience is highly recommended -- or show us your passion and experience for effective audience targeting in another industry such as Healthcare or Education
  • Travel for in-person meetings is required

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. GBR provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.