Senior Marketing Manager

4 days ago


Reston, Virginia, United States RPM Living Full time
Senior Regional Marketing Manager

RPM Living is seeking a seasoned Senior Regional Marketing Manager to provide strategic marketing support and insight for a portfolio of properties. This role will work closely with Operations leadership to maintain successful property marketing efforts and drive leasing success.

Key Responsibilities
  • Develop and execute strategic marketing plans for lease up communities, evaluating ongoing performance and providing data-driven insights to inform marketing decisions.
  • Collaborate with internal marketing teams and preferred agency partners to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs.
  • Participate in regular calls with regional operations leadership to review marketing performance and adjust strategy, tactics, and marketing investment as needed.
  • Provide training and best practices to onsite teams on relevant marketing topics, ensuring they have the skills and knowledge to execute effective marketing campaigns.
  • Oversee onsite team completion of monthly marketing audits, ensuring all marketing-related tasks are up-to-date and aligned with company standards.
  • Support efforts related to New Business, performing digital audits and preparing marketing strategy slides to represent RPM and RPM Marketing Services.
  • Create additional marketing ideas and campaigns to increase social media presence and drive qualified traffic to communities.
Requirements
  • 4-5 years of marketing experience, with a focus on regional marketing management and lease up communities.
  • Experience in multifamily industry or related industries is preferred, but not required.
  • Bachelor's degree or equivalent combination of education and career experience.

RPM Living is an Equal Opportunity Employer and offers a comprehensive benefits package, including weekly pay, comprehensive healthcare coverage, and opportunities for professional development and career growth.



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