Senior Marketing Manager B2G

4 weeks ago


Reston, Virginia, United States Government Business Results Full time
About the Role

We are seeking a highly experienced Senior Marketing Manager to lead our team of Marketing Managers in the B2G space. The ideal candidate will have a proven track record of demand generation and field marketing experience, with a strong understanding of the public sector market.

Key Responsibilities
  • Develop and implement marketing campaigns tailored to meet specific sales and marketing objectives
  • Supervise and mentor a team of experienced B2G Marketing Managers, ensuring they meet their KPIs and develop professionally
  • Track market and channel trends to adjust marketing strategies accordingly
  • Provide input for new sales and marketing materials by developing an understanding of client products and solutions
  • Analyze and report progress against campaign goals and report on the ROI of activities
Requirements
  • Bachelor's degree (or equivalent work experience) in a related field plus 5-10 years of professional experience in marketing technology or B2B marketing with prior experience supervising and mentoring a team of marketing professionals
  • Marketing experience should be in the Field, Channel, or Campaign Development areas of marketing
  • Public sector experience is highly recommended
What We Offer
  • A great, virtual team environment
  • A fun group of people who thrive on making great things happen for our clients
  • Cool technology and opportunities to learn new applications
  • Paid Time Off
  • Group Healthcare insurance with platinum and gold options
  • 401(k) Plan with employer contribution
  • Annual profit-sharing bonuses


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