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Marketing Communications Specialist

3 months ago

Thomasville, United States Cleaver-Brooks Sales and Service, Inc. Full time
Job DescriptionJob Description

Location: Thomasville, GA (greater Tallahassee, FL); full relocation will be provided, if needed

Basic Function:

Cleaver-Brooks is looking for an energetic, creative personality to join its corporate marketing team as a Marketing Communications Specialist. This highly motivated marketer will manage and coordinate a full spectrum of marketing functions including, but not limited to: print and digital advertising, corporate communications, content creation, social media, campaigns and promotions, marketing research, trade events, and so much more.

Specific responsibilities will include:

  • Effectively manage the development, design, approval, production and distribution of product, solution or brand related marketing materials in partnership with product managers, solutions experts and/or other corporate communications team members.
  • Develop detailed campaign project plans, including campaign goals, messaging, call-to-actions, marketing distribution channels, follow-up activities, and success metrics.
  • Partner closely with product management and sales on GTM strategies, content creation, internal communications, and the launch of new development, releases, and updates.
  • Work with marketing vendors to establish quotes, production schedules and delivery of materials.
  • Manage and monitor timely website updates, ensuring quality and effective messaging, optimizing SEO, and increasing demand generation.
  • Assist with event coordination and the development of product/solution/brand related marketing and promotional materials for trade-shows and other sales and marketing events.
  • Process and track assigned project invoices, ensuring proper coding to appropriate accounts and adherence to project budget.
  • Create product/solution related lead generation/sales funnel activities through the company customer relationship management and marketing automation programs
  • Provide support to other strategic marketing initiatives and assistance to the Director of Marketing and other team members as needed.
  • Other duties as assigned.

Education:

Bachelor’s degree (B.A. or B.S.) from an accredited four-year college or university in Marketing, Business, or a related field.

Other Skills, Experience and Requirements:

  • At least 5 years of marketing communications experience with customers in verticals such as manufacturing, utilities, healthcare, industrial/commercial, oil and gas, etc.
  • Experience with managing multiple tasks simultaneously, well organized, project coordination and management experience a must.
  • Ability to thrive in a fast-paced, performance-driven environment that is focused on goals and metrics.
  • High proficiency in professional writing, proofreading, and copying writing.
  • Creative thinker with a desire to seek opportunities to constantly improve processes, and one’s own professional development.
  • Strong verbal communication skills, public speaking experience is preferred.
  • Strong computer skills and a thorough understanding of Microsoft Word, Excel, and PowerPoint
  • Experience with social media platforms in a marketing capacity (Facebook, LinkedIn, Twitter, YouTube, etc.)
  • Experience with CRM and marketing automation programs preferred, such as Salesforce and Pardot.

Travel: +/-25% travel to trade-shows, events, etc.

Benefits of Being a Cleaver-Brooks Employee:

We offer a competitive salary and comprehensive benefits package, including medical, dental, vision, flexible spending account, wellness benefits, life insurance, short term and long term disability, cash matching 401(k) plan, generous vacation and 11 paid holidays.

Who is Cleaver-Brooks:

Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network’s ability to deliver the knowledge, service, training and support that are essential to long-term performance. Our customers will tell you that we’re the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They’ll also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues an 80+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.

This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgement, to be proper.