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Senior Product Analyst
3 months ago
Job Summary: The Senior Product Analyst will be responsible for analyzing and interpreting product performance data to provide actionable insights that drive product strategy and decision-making. This role involves conducting detailed market research, analyzing product metrics, and collaborating with cross-functional teams to enhance product offerings and optimize performance. The Senior Product Analyst will play a key role in shaping the product roadmap and ensuring that products meet customer needs and business objectives.
Responsibilities:
- Conduct in-depth analysis of product performance, including user behavior, market trends, and competitive positioning, to inform product strategy and development.
- Develop and implement key performance indicators (KPIs) and metrics to monitor and evaluate product success and identify areas for improvement.
- Collaborate with product managers, marketing teams, and other stakeholders to gather and analyze product requirements, and provide data-driven recommendations.
- Perform market research and competitive analysis to identify opportunities and threats, and support the development of product positioning and differentiation strategies.
- Prepare and present comprehensive reports and dashboards on product performance, including insights, trends, and recommendations, to senior management and other stakeholders.
- Lead the development and execution of A/B testing and other experimentation methods to assess the impact of product changes and features.
- Work closely with engineering, design, and marketing teams to ensure that product developments align with user needs and business objectives.
- Monitor industry trends, emerging technologies, and best practices to stay informed and enhance product analysis capabilities.
- Mentor and provide guidance to junior analysts, supporting their professional growth and ensuring high-quality analysis.
Qualifications:
- Bachelor's degree in Business, Economics, Statistics, or a related field; advanced degree or relevant certifications (e.g., Certified Product Manager) is highly desirable.
- 5+ years of experience in product analysis, business analysis, or a related field, with a strong background in analyzing product performance and driving product strategy.
- Proficiency in data analysis tools and software, including Excel, SQL, and data visualization platforms (e.g., Tableau, Power BI).
- Strong analytical and problem-solving skills, with experience in interpreting complex data and translating it into actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex product information to both technical and non-technical stakeholders.
- Experience with product management processes and methodologies, including A/B testing and user research.
- Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
- Knowledge of industry trends, market dynamics, and best practices in product analysis and management.