Experiential Marketing Manager

3 weeks ago

Bend, United States Deschutes Brewery Part time $70,000 - $100,000
Job DescriptionJob Description

At Deschutes Brewery, we unapologetically make award-winning, damn tasty beer. We are determined to innovate, challenge the status quo, and be thought leaders at every turn. Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values: Love It or Dump It, One Team One Dream, Blow Our Customers' Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It If you are on our team, it means you are part of creating something extraordinary. You're part of Deschutes.

We always say, good beer brings people together. In this role, your job is to deliver that promise. The Experiential Marketing Manager is responsible for creating extraordinary experiences, bringing our award-winning beers and brand vibes to fans and customers across the country. In this role, you will identify, manage and execute best-in-class events and experiences to engage new and loyal consumers, as well as key distributor and retail customers. This position is on-site and based out of Bend, OR.

What You'll be Doing:

  • Act as the face of Deschutes Brewery to customers, distributor partners, event partners and manage events and experiences across the company
  • Manage and lead national and regional events that drive commercial growth and brand awareness
  • Foster deep relationships between our customers and our brand
  • Collaborate with the marketing leadership team in coordinating with brand management to build integrated go-to-marketing plans that deliver increased brand awareness and affinity
  • Lead and collaborate with cross-functional stakeholders including marketing, sales, brewing and operations to deliver engaging and impactful events
  • Own and optimize team sponsorship and partnership relationships. Work to protect our community relationships in our backyard and increase our brand affinity, relevance and purchase intent amongst consumers
  • Create company-wide strategies, goals, and tactics to improve the customer experience through analyzing customer feedback, sales trends, marketing research and competitive data
  • Collaborate with the Food & Beverage leadership team on ways to create memorable experiences for our customers
  • Manage part-time and seasonal brand ambassadors that represent the brand and deliver an exceptional fan experience and support event staffing and additional needs
  • Make budget recommendations for how best to optimize event sponsorship dollars, owned experiential pop-ups, and team relationships
  • Manage external vendors and be key point of contact for partners and sponsorships
  • Ensure brand standards are adhered to and programs are being executed; provide insights on brand growth strategies to distributors and sales teams in the market
  • Liaise with the sales team to identify field opportunities through engage distributor partners and/or consumers
  • Streamline and execute our product donations program to build community with priority stakeholders
  • Develop, track and report on key Experiential KPIs that ladder to department and company goals. Analyze effectiveness of tactics and refine strategies as necessary
  • Must follow and adhere to all Deschutes Brewery company policies and procedures
  • Performs other duties as assigned

What You'll need for this Position:

  • Bachelor's degree in marketing or related field required, or 4-years' experience in progressively responsible event leadership roles
  • 2 years of events management experience
  • Creative, enthusiastic and self-motivated with an ability to work in a fast-paced environment
  • Ability to think outside of the box with a high level of creativity
  • Strong leadership skills, detail-oriented, organized and self-motivated
  • Strong creative thinking and problem-solving abilities
  • Must be willing to work non-standard hours, including nights and weekends

Preferred Education, Experience & Attributes:

  • Direct experience in beer, wine or spirits preferred
  • Prior sales experience or interaction preferred

Physical Requirements & Working Conditions:

  • Event management including set-up and take down of events
  • Travel within core markets required

Working at Deschutes Brewery includes a competitive compensation and total rewards package consisting of, but not limited to:

  • Comprehensive medical, dental and vision insurance.
  • Value for work-life balance with paid time off including; vacation time, sick leave, and paid holidays.
  • 401k with a 4% company match, vested immediately
  • Employee stock ownership.
  • Opportunity for additional incentive compensation based on company performance.
  • Free award-winning beer and discounts on merchandise from Deschutes Brewery, Boneyard Brewery, other partnering companies and so much more

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact HR@deschutesbrewery.com to discuss your application.



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