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Director of Product Management
1 month ago
Director of Product Management
Pacific, Missouri
Walker Products is established as one of the largest privately-owned automotive aftermarket sensor manufacturers in North America. With our global marketing strategy, Walker Products serves all domestic and international markets through three manufacturing facilities and six distribution centers around the world.
As the Director of Product Management for Walker Products, you will be responsible for driving business growth and performance at the product portfolio level by using all key levers of commercial, product, engineering and operational excellence. Key performance indicators are revenue growth, from existing and new products and ROI /contribution margin for selected categories. You will be tasked with co-developing and co-leading/influencing customer and pricing, sourcing and service strategies in coordination with respective teams and functional leads. In addition, you will be responsible for managing directly or indirectly team(s) composed of product analyst, managers, engineers, material managers, and sourcing managers.
The ideal candidate will have experience in managing, motivating and mentoring product team members while researching and analyzing complex markets and have excellent written and verbal communications skills. Candidates with transportation parts backgrounds are preferred.
Key Responsibilities and Essential Duties
- Manage a team of 3 to 10 direct reports (Product Managers, Assistant Product Managers analyst) and indirectly 2 to 10 engineers, material managers, and procurements professionals.
- Lead the product team to define the category WIN strategy
- Lead category "SWOT" updates
- Lead/drive market analysis including analysis of competitive landscape, market segmentation
- Provide support and leadership to the product teams in performing product trend and product gap analysis. Analyze new product opportunities and market conditions through trade shows, customer visits and field research.
- Manage product portfolio in term of profitability, market share, growth rate, market segmentation and different life cycle phases.
- Complete perpetual gap analyses.
- Ensure overall category strategy cohesion by influencing, provide oversight on category cross functional team including sourcing, engineering, quality, material management.
- Lead and coordinate a cross functional teams composed of Product Managers, Engineering and Supply Chain to drive new product launch process.
- Implement new product projects for assigned product categories. Key deliverables are speed to market,12 and 24 months revenue from new product, and development costs.
- Manage Workflow - Remove bottleneck by managing product launch process load, by negotiating resource with internal stakeholders, and by building process and capability enablers.
- Ability to manage budgets.
- Provide performance coaching and mentoring.
- Provide on the job training on technical and soft skills (category management, life cycle management, as well as communication, influencing, formal problem solving.
- Develop analytical insights to inform and influence product road maps and business decisions to help improve the consumer experience. This includes market price modeling, customer research and competitive analysis.
- Build and own new products from ground level and work to continuously scale and evolve current products in the automotive and Othermotive® markets.
- Own the product development process: see projects through from concept and planning to development, launch, and post-launch iterating. Partner with the engineering team and other cross-functional teams to define, document, and communicate objectives, requirements and constraints for product initiatives and releases.
- Lead and collaborate with the broader cross-functional team, including Engineering, Purchasing, Quality Control, and Inventory Management to drive results and profitability.
- Manage product life cycle in terms of development, launch, growth, maturity, and phase-out.
- Develop and implement long-term product marketing strategies to support profitable sales growth and market share expansion.
- Plan and implement new product introductions including market penetration strategy, pricing, promotion, training, demonstrations, and literature.
- Assist in the development of product data - attributes, applications, industry standards.
- Understand products, applications, systems, and business needs of potential customers.
- Perform market, industry, and competitor research to fully understand the global competitive landscape.
- Manage projects in conjunction with Sales, Marketing, Engineering, and/or third parties.
- Liaison to factory and overseas marketing personnel to define, justify, and coordinate new product development and product requirements for global markets.
- Coordination with Supply Chain Management on sales forecasts, new product introductions, and product phase-out, to support inventory planning.
- Develop objectives and key results to build short, medium and long-term product road maps that take products from conception through launch and expansion.
- Collaborate with cross-functional teams to identify and prioritize product changes to meet customer needs and maintain unrivaled customer satisfaction.
- Continually measure solutions to see if they have solved the problems at hand, via both qualitative and quantitative measures.
- Understand the strategy(ies) or product(s), market(s) and operational structure(s) to be able to draft responses to Executive inquiries where appropriate.
- Prepare content as part of the company's annual Executive conferences and other industry events.
- Work closely with Marketing Representatives, Sales Professionals, and other internal stakeholders to research new product ideas.
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