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Vice President, Sales and Marketing

1 month ago


Austin, United States Harris Computer Full time

Collain

Remote-US

The Vice President of Sales & Marketing (VP SM) develops and executes strategies to drive sales growth, increase market share, and enhance brand awareness within the senior care and housing industry. The VP is responsible for ensuring that our clients needs are addressed by the products they purchase and is accountable for forecasting and delivering strong revenue growth in all product lines.

You will have overall responsibility for sales strategy development and execution, marketing and brand development, product and competitive positioning, and sales team leadership and collaboration. You will build and manage a team of sales and marketing professionals and work closely with the other members of the executive team. As VP of Sales and Marketing, you will report to the Executive Vice President.

Job Responsibilities

Sales Strategy and Execution:

  • Develop and implement comprehensive sales strategies, setting ambitious sales targets, and driving the achievement of revenue goals.
  • Build and maintain a high-performance sales team, providing guidance, coaching, and support to maximize their potential.
  • Foster strong relationships with key customers, strategic partners, and industry influencers to expand the company's market reach.
  • Lead the sales forecasting process, monitor sales performance, and implement corrective measures when necessary.
  • Stay updated on market trends, competitor activities, and emerging opportunities to identify new sales prospects and capitalize on market shifts.

Marketing And Brand Development

  • Develop and execute a comprehensive marketing plan to enhance the company's brand positioning and increase market penetration.
  • Collaborate with the marketing team to create compelling marketing campaigns, including digital marketing initiatives, content creation, trade shows, and conferences.
  • Conduct market research to identify customer needs, preferences, and pain points, and translate insights into effective marketing strategies.
  • Leverage marketing analytics to track campaign effectiveness, measure ROI, and continuously optimize marketing efforts.
  • Develop and maintain a strong online presence, leveraging various digital channels to drive lead generation and customer engagement.

Product And Competitive Positioning

  • Collaborate closely with the product development team to align product roadmap and enhancements with market demands and customer needs.
  • Conduct competitive analysis and market research to identify unique selling propositions and develop strategies to differentiate our software offerings.
  • Work cross-functionally with product management, sales, and marketing teams to develop effective sales tools, collateral, and presentations.

Team Leadership And Collaboration

  • Build and lead a high-performing sales and marketing organization, fostering a culture of excellence, accountability, and continuous improvement.
  • Provide mentorship and professional development opportunities to team members, empowering them to achieve their full potential.
  • Foster collaboration and effective communication between sales, marketing, and other internal stakeholders to ensure alignment and shared goals.
  • Participate in executive-level discussions and decision-making processes, contributing strategic insights and recommendations to support overall company growth.

Experience

  • 20+ years healthcare sales experience at a national level
  • A documented history of success in driving sales strategy for vertical market solutions within the healthcare space
  • Previous experience building and leading sales organizations
  • Demonstrated success in forecasting bookings, meeting goals and quotas, and delivering both short and long-term revenue growth
  • Detailed and extensive industry knowledge, including understanding of the full length and breadth of the senior care sector and detailed insight into the competitive landscape
  • Four-year degree in computer science, engineering, business, or a related field. Graduate-level and healthcare-focused education is preferred

About Us

At Collain, we know that providing for seniors is more than a professionit is a calling. We are passionate about helping those who are called to care for and house Americas senior citizens with tools that simplify their day and let them spend time on what matters the resident. With more than 40 years in the senior care technology industry and licensed clinicians on staff, our team is focused on providing state-of-the-art tools that help customers navigate the challenges of running a senior residential community or care facility.

Our team embraces a diverse culture and fosters an open, inclusive environment. There's ample opportunity to grow, learn, and advance your career. You're able to interact directly with clients and have real-world impact through our mission to support those who care for Americas seniors.

You'll have the chance to mold technology used by healthcare providers across diverse contexts; not just limited to healthcare settings. Our aggressive focus on M&A activity means that we are continuously acquiring new, complementary companies and products, creating new opportunities to learn. Join us in our mission to provide innovative solutions that make a difference. #J-18808-Ljbffr

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