North America Marketing
5 days ago
- Serve as a primary relationship owner for the business unit leaders across the Company's North America Wholesale and Retail divisions
- Develop and implement 360 Marketing & Communications strategy and programming for the Company's North America specialty insurance businesses including:
- Thought leadership/executive branding
- Product/business branding
- Content/collateral development
- Advertising & media integrations
- Earned media
- Social media
- Event execution/Experiential (in partnership with the Event Center of Excellence)
- Craft thought leadership content, internal and external communications in the voice of the Company's brand and stakeholders, and ensure consistency of messaging across channels
- Oversight of measurement and budget dashboard and delivery of marketing & communications insights to help inform strategy and deliver value to the businessTo be successful in this role you must be:
- Collaborative - a team player who puts the interests of the company and the business ahead of individual accolades
- Analytical - strategic thinker who gathers and leverages data to help inform the decision-making process
- Values-Driven - high integrity individual who consistently demonstrates professionalism, and discipline, and who treats all colleagues with respectQualifications
- Bachelor's degree in marketing and/or communications preferred with a minimum of 7-10 years of experience in a marketing and/or communications role
- Proven track record of conceptualizing and implementing effective overarching marketing & communications plans
- Experience serving as a counselor/advisor to business leaders
- Expansive understanding of traditional, digital social media landscape with established ability to conceptualize strategies and programs that deliver business value
- Expert at helping businesses translate complex business concepts into compelling narratives both written and visual. Strong writing ability is essential
- Excellent writing/editing skills
- Media relations and thought leadership expertise
- Budget management experience
- Data-driven mindset and expertise in developing and implanting marketing & communications measurement programs that deliver value-added insights
- Experience in the financial sector; insurance industry experience a plus
- Exceptional interpersonal, relationship building, and listening skillsWhat we offer:For this position, we currently expect to offer a base salary in the range $120,000 to $150,000. Your salary offer will be based on an assessment of a variety of factors including your specific experience and work location.
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