Marketing Manager

4 weeks ago

GA United States Corpay Full time
Job Title: Marketing Manager - North America Local

Corpay is seeking a highly skilled Marketing Manager to join our North America Local team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to drive new acquisition, customer retention, and achieve business objectives.

Key Responsibilities:
  • Develop and implement effective marketing strategies that align with company goals and objectives.
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats.
  • Define and track key performance indicators (KPIs) to measure the success of marketing campaigns.
  • Design, execute, and optimize multi-channel marketing campaigns, including digital, print, social media, events, and in-product channels.
  • Manage and execute email campaigns in partnership with marketing operations team.
  • Tracks spend for marketing initiatives and ensure efficient allocation of resources.
  • Design and execute customer journeys across acquisition, onboarding, and cross-sell communications.
  • Lead product positioning, messaging development, marketing claims across lines of businesses and solutions.
  • Maintain the product and company identity, ensuring consistency across all marketing materials and channels.
  • Collaborate with creative teams to produce compelling content that resonates with target audiences.
  • Work closely with leadership, sales, product development, and other departments to ensure alignment of marketing strategies with overall business objectives.
  • Analyze marketing performance data and provide actionable insights to optimize strategies and improve ROI.
  • Prepare regular reports for senior leadership on marketing performance, trends, and market conditions.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
  • Minimum of 7-10 years of marketing experience with product and/or customer marketing. Preferred experience in technology, innovation and/or payments.
  • Proven track record of developing and executing successful marketing strategies.
  • Excellent leadership and communication skills.
  • Strong ability to navigate complex and fast-paced organizations.
  • Proficiency in digital marketing platforms, analytics tools, and CRM systems.
  • Creative thinking with a data-driven approach to decision-making.
  • Self-starter with an entrepreneurial mindset.
What We Offer:
  • Medical, Dental & Vision benefits available the 1st month after hire.
  • Automatic enrollment into our 401k plan (subject to eligibility requirements).
  • Virtual fitness classes offered company-wide.
  • Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time.
  • Employee discounts with major providers (i.e. wireless, gym, car rental, etc.).
  • Philanthropic support with both local and national organizations.
  • Fun culture with company-wide contests and prizes.

Corpay is an Equal Opportunity Employer. We are committed to diversity and inclusion in the workplace. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.

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